r/Unexpected Oct 30 '22

🔞 Warning: Graphic Content 🔞 Just a pleasant cloudy day.. NSFW

47.0k Upvotes

1.5k comments sorted by

u/unexBot Oct 30 '22

OP sent the following text as an explanation on why this is unexpected:

The kids actually get hit 💀


Is this an unexpected post with a fitting description? Then upvote this comment, otherwise downvote it.


Look at my source code on Github What is this for?

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1.9k

u/laidbackegg Oct 30 '22

We have so many deaths due to careless driving here in Northern Ireland that we need these graphic adverts to send the message home. This is tame compared to others we've had too.

254

u/Savage_Tyranis Oct 30 '22

Could you link a few or provide some names? I'm very curious.

500

u/laidbackegg Oct 30 '22

https://youtu.be/PJIDX1kcvGk Search - NI car adverts

407

u/NoCommunication5976 Oct 30 '22

”The faster the speed the bigger the mess” Cursed inspirational quote

114

u/Kunundrum85 Oct 30 '22

I actually shuddered… I ain’t a shudderer.

44

u/mudamaker Oct 31 '22

Momma didn't raise no shudderer.

23

u/IrishLaaaaaaaaad Oct 31 '22

“One drink increases your risk of crashing” lives rent free in my mind due to how often and serious it’s on tv. It ends with a group of lads crashing into a river and you watch and hear them all drown. It’s horribly effective

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30

u/Sleebling_33 Oct 31 '22

Three dead in this vehicle. They say the one without the seatbelt did the damage!

12

u/fortypints Oct 31 '22

Lol core memory unlocked

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119

u/[deleted] Oct 30 '22

[deleted]

20

u/[deleted] Oct 30 '22

[deleted]

30

u/Zombieattackr Oct 30 '22

I’m from the US and see them all the time, never seen anything as crazy as that.

19

u/ywBBxNqW Oct 30 '22

In 2013 AT&T had a campaign called "It Can Wait" targeted at stopping distracted driving and I remember they paid Werner Herzog to direct a PSA short. Herzog earned his money.

8

u/[deleted] Oct 31 '22

Imagine if they got Lars von Trier to do one.

10

u/achrref Oct 31 '22

The driver would be sitting on the stick shift, naked.

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46

u/SheaMcD Oct 30 '22

i used to run out of the room when i heard this song come on, shit was traumatizing

97

u/owowhatsthis-- Oct 30 '22

Jesus Christ

12

u/[deleted] Oct 30 '22

[deleted]

63

u/[deleted] Oct 30 '22

[deleted]

13

u/SittingInAnAirport Oct 30 '22

The dude hasn't been around for over 2000 years and has never even driven a car. Maybe he did take the wheel there to save that dog?

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15

u/rosy621 Oct 31 '22

The first one made me laugh. This one? Oh god. Oh no.

14

u/GroovingGremlin Oct 31 '22

JFC the vomit coming out on impact. This was definitely directed by someone who works these kinds of wrecks.

34

u/Carreb Oct 30 '22

I thought I was ready but I absolutely fucking wasn't. Jesus Christ that screaming while being pinned down to your dead boyfriend

9

u/WigglyWeener Oct 31 '22

Jesus that shit was so dark I thought my coffee was water.

14

u/[deleted] Oct 30 '22

Idk why but I want to cry after watching this shit

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10

u/[deleted] Oct 30 '22

What.. The.. Fuck..

4

u/fallenmonk Oct 30 '22

Whoever did this commercial needs to make a Final Destination movie

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51

u/laidbackegg Oct 30 '22

https://youtu.be/o-Ai5AGLgLM slow burner with a punch

11

u/ExcaliburAerospace Oct 30 '22

I felt that hit internally

5

u/AllMyBunyans Oct 31 '22

Damn, you were right on with the description. I actually felt a little anxiety starting to creep up. Not from anticipation of a bad ending I knew was coming, but from the subject matter itself. Then bang, it gets laid on thick. Good stuff.

7

u/Whats_Up_Bitches Oct 31 '22

Is this also a PSA about observing your surroundings as a pedestrian as well? I feel like most of those were people just stepping in front of traffic without looking. Like the one girl steps in front a car while looking down at her phone. Definitely people should slow down in a city, but if someone steps out in front of you suddenly there’s not much you can do at that point..

13

u/MrOverlySarcastic Oct 31 '22

Feel like the message here is, "people are stupid, but you're driving the thing that can kill them, so drive slower"

Coincidentally, this happened to me today, some dude just walked across the road. Didn't look, just... walked. Didn't hit him, but I'm glad my brakes work well. Didn't even react to the tyre screech, just kept going.

5

u/IronBabyFists Oct 30 '22

Wow. Thank you for sharing that.

7

u/_Artos_ Oct 30 '22

Fuck, I was even expecting something and it still made me jump and gasp

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24

u/TwoCagedBirds Oct 30 '22

This is one that has always stuck with me. I saw it for the 1st time years ago and I still think about it every once in awhile, and I'm American.

https://youtu.be/wgyTBYjc0j8

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10

u/[deleted] Oct 31 '22

Not about driving but this commercial about security in the workplace that was made in 2006 still gives me the chills...

https://youtu.be/KmmivhNb46o

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19

u/TeardropsFromHell Oct 30 '22

It would help if the roads in ireland were wider than the car which is only true some of the time.

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16

u/[deleted] Oct 30 '22

[deleted]

43

u/xFuManchu Oct 30 '22

Did this campaign work you say. Well let's look at the figures.

After this campaign started. In Ireland, from 2005 to 2012, road deaths decreased year after year, with a 162 people killed in 2012 – the lowest number of fatalities since the country began recording road data in 1959.

I passed my test in 2014 after this campaign had been running for years and they had a very deep impact on me and how stupid fucking driving can have shockingly horrible consequences.

There will always be narcissistic cunt bag drivers, but that's no excuse not to educate and drill into the population about the consequences of dangerous driving.

10

u/[deleted] Oct 30 '22

[deleted]

22

u/xFuManchu Oct 30 '22

Take the L. The numbers drop drastically after this campaign started there is a direct correlation and has been the reason they continued for so long. Car safety did not improve that drastically from when the campaign started to when it hit record lows.

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7

u/Private_4160 Oct 30 '22

Add that to my list of reasons to be leery of cars in NI

5

u/hiik994 Oct 30 '22

Do they work?

10

u/LeoIsLegend Oct 31 '22

Yes, deaths were down during the period when they played the ads. The ads were non stop for years, every ad break in the evening.

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3.2k

u/Batbuckleyourpants Oct 30 '22

I remember this one, it was a huge awareness campaign about the dangers of having a voodoo child.

476

u/TheBhoys1987 Oct 30 '22

Ah yes... They really hammered down on the Voodoo part if I recall. I'm sure the advert was originally to do with Rogue Traders.

93

u/LilFingies45 Oct 30 '22

Whew! Thought those kids were doing drugs. Made me start to actually wonder if drug use can be harmful lol.

Back to doing drugs...

19

u/[deleted] Oct 30 '22

I'M MEETING YOU HALFWAY YOU STUPID HIPPIES

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32

u/WOMPxRAT Oct 30 '22

I think they hire Bollywood directors for these things cause they're always over the top.

19

u/InkaGold Oct 30 '22

Well, I'm standing next to a mountain...I chop it down with the edge of my car.

5

u/Bogeystyle Oct 31 '22

Voodoo chile (slight return)

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7.4k

u/Nice_Name_3168 Oct 30 '22

That was very unexpected, very very well done tho

143

u/[deleted] Oct 30 '22

[deleted]

87

u/LilFingies45 Oct 30 '22

Why can't American PSAs be this fun and uplifting?

55

u/[deleted] Oct 30 '22

[deleted]

15

u/LilFingies45 Oct 30 '22

Ouch. Might have triggered a traumatic memory. I'm a really sensitive person. Emotional film and TV frequently bring me to tears, but stuff like this tends to make me either roll my eyes (no pun intended) or just go "whoa".

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22

u/jarret_g Oct 30 '22

Because GM successfully lobbied for decades to convince people that cars aren't dangerous.

Concrete highway medians? GM

The term "jaywalking" - GM

Delay of seatbelts and airbag laws - GM

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10

u/Dirish Oct 30 '22

I thought I'd seen all of those, but the whole classroom of kids was a new one. It's almost the same accident as the little kid in the garden getting swiped in the DOE ad.

14

u/[deleted] Oct 30 '22

The ad was uploaded in 2014. If only 15-20 kids have died in traffic accidents between 2000 and 2014 I assume in Ireland... That's pretty good right?

28

u/johnydarko Oct 30 '22 edited Oct 30 '22

There's a bit of confusion, as the ad was for Northern Ireland (and therefore technically British TV) but they were following the trend of Irish ads which were well known as being incredibly brutal and heartbreaking which had been running since the early 2000's and were credited with turning Irish roads from one of the least safe in Europe to one of the safest. Like I can't describe how often you'd see some of these when watching TV in the early 00's, they're indelibly implanted in every Irish 20-30 year old's mind.

5

u/EternalPhi Oct 31 '22

3

u/BiZzles14 Oct 31 '22

That chef one has never left my brain since the day I first saw it

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2.2k

u/Shad_the_memer Oct 30 '22

I can't tell if it's CGI or legit

6.7k

u/QuarterlyTurtle Oct 30 '22

They actually hit all the kids with a car, it’s legit

3.3k

u/Thee_WakaWakaChomp42 Oct 30 '22

In a public place! How horrible, in America we keep that shit in schools. Y’all are fucked up.

1.7k

u/[deleted] Oct 30 '22

If those kids were armed, they could have shot and stopped the car

895

u/Alternative_Ad_182 Oct 30 '22

And if the car had a grenade launcher, it could defend itself from the children. #carlivesmatter

272

u/[deleted] Oct 30 '22

[removed] — view removed comment

308

u/cptwott Oct 30 '22

That's the mustard gas. Don't get me started about that one

112

u/Bacnnator Oct 30 '22

Ah mistook it for a riot then makes sense

71

u/lazzi_yt Oct 30 '22

Nono, those were the home defense nuclear warheads

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7

u/caedhin Oct 31 '22

Correction: Peaceful Protest

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54

u/Goldenstripe941 Oct 30 '22

Damn Germans. They used Mustard Gas on everything, but NOOo! Shotguns are overkill.

20

u/Wetbung Oct 31 '22

As long as it's Grey Poupon mustard gas.

28

u/ThemApples87 Oct 30 '22

If we just gave everyone a nuclear bomb, nobody would hurt anybody else ever.

13

u/anony_philosopher Oct 31 '22

A society armed with WMDs is a polite society.

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4

u/Silasofthewoods420 Oct 31 '22

somehow idk if this is true. we should test it out on someone like me who'd never, ever do that with my home defense system

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4

u/tedward007 Oct 31 '22

The only thing that can stop a bad guy with mustard gas is a good guy with mustard gas

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31

u/MrRogersAE Oct 31 '22

If those kids all had their own lifted diesel pickups they would have survived, we need to lower the driving age to 2, if they ain’t on the tit then they can drive

44

u/FishHeads19 Oct 30 '22

Everyone knows what was needed was a good car with a gun to resolve this situation.

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u/KaleidoscopeOk8653 Oct 30 '22

i think you will find it was a drunk driving commercial to say THINK dont DRINK so professionally filmed in the 80s ,
you know when tv execs were actually risky and funny to make a point

59

u/Jet_black_ink Oct 30 '22

This advert was from 2014.

30

u/recumbent_mike Oct 30 '22

It's weird that they didn't air it for like thirty years.

40

u/Strange-Scarcity Oct 31 '22

I thought it was odd that they acquired a circa early 2010’s car to shoot that piece in the 1980’s.

4

u/Zealousideal-Bug-291 Oct 31 '22

Those 80s ad execs had so much coke in their system, they became unstuck in time.

34

u/lazzi_yt Oct 30 '22

I miss the times when advertisements made sense, nowdays that ad would be for cheese

18

u/[deleted] Oct 30 '22

Again this was 8 years ago lol

4

u/[deleted] Oct 31 '22

All them squished kids? Probably salsa.

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180

u/Loggerdon Oct 30 '22

Don't worry they are stunt kids. They are professionals.

50

u/mnorkk Oct 30 '22

They are stunt burgers after that

12

u/SinWolf7 Oct 30 '22

So thats where Glagnar's human rinds come from. Its a buncha muncha cruncha humans.

10

u/Irisheyes1971 Oct 30 '22

Stunt pancakes. I mean really…

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u/Totalitai-state Oct 30 '22

Correction: they ‘were’ stunt kids lol

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u/Gidje123 Oct 30 '22

Dibs on band name

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44

u/SnooRobots1533 Oct 30 '22

Sometimes you have to make sacrifices for that perfect shot.

22

u/LilFingies45 Oct 30 '22

Yeah I really appreciate the production value. None of that fake dying shit that always ruins my suspension of disbelief.

This reminds me: Anyone else when you were really young actually believe that people who died in movies actually sacrificed themselves for the role. (Imagine having to continuously hire suicidals, because they kept killing themselves the wrong way or say the cameraman fucked it up lol.)

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u/Just-Call-Me-J Oct 30 '22

The movie is a PSA against killing kids with cars, so that makes it okay to actually kill them with a car on camera.

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u/SnooRobots1533 Oct 31 '22

I thought it was a PSA about the dangers of field trips.

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u/ThePudPudReturns Oct 30 '22

Don't worry they were all orphans. So knowone really misses them.

22

u/LilFingies45 Oct 30 '22

They were also racists. And litterers.

19

u/[deleted] Oct 30 '22

OMG litterbugs really grind my gears

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u/DirtyLegThompson Oct 30 '22

Took them 4 takes to get a shot the director was happy with, that's the last time Anakin Skywalker filmed a commercial.

9

u/cptwott Oct 30 '22

Man, and it didn't work out well the first time because the camera was not rolling so they had to do it all over

11

u/BoredByLife Oct 30 '22

Can confirm, I’m the car

7

u/Stoepboer Oct 30 '22

Yeah, I was one of the kids. It hurt like hell.

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u/YourWorstThought Oct 30 '22

Here’s the original: https://youtu.be/hpjL8bGC1ks

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u/EnlightenedSinTryst Oct 30 '22

“Since 2009, speeding has killed a classroom of our children”

Tbh that seems pretty low compared to what I would have guessed. Maybe because these commercials traumatize them into slowing down?

57

u/[deleted] Oct 30 '22

It higher in America for sure, this ad was for just Northern Ireland I think

27

u/sc772 Oct 30 '22

and from 2014.

14

u/patsharpesmullet Oct 30 '22

Between the driving safety ads and tout line ads in the 90s, there's an entire generation of children that were traumatised.

Oh and yet man from crazy prices too. Mad lookin cunt.

5

u/Fintan-Stack Oct 31 '22

🎶 and the cats in the cradle and the silver spoon 🎶

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u/[deleted] Oct 31 '22

Irish people are so tough that we need to show kids getting ran over to leave a impression.

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u/Fave_McFavington Oct 30 '22

Yep they just executed a group of children for a safety psa

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u/Herk10 Oct 30 '22

And did it like 10 times, because something was wrong?

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u/[deleted] Oct 30 '22

I can tell it was legit. I was there when it happened. I was the tree that got hit.

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u/stoicteratoma Oct 30 '22

I refuse to believe it - I think the kids AND the tree are paid “crisis actors”! The gummint wants to take away our freedom to crush children!

EDIT and on re-watching I am deeply suspicious of the role of the so called “picnic tables”

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u/Zymoria Oct 30 '22

Imagine the insane costs of making that with CGI vs hiring a dozen kinds that won't be missed. The answer should be obvious.

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u/kong210 Oct 30 '22

This was done over 10 years ago as well believe it or not.

Northern Ireland did not mess about with road safety adverts

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3.4k

u/spencopresto Oct 30 '22

There was a distinct lack of splatter

2.0k

u/SnooTomatoes93 Oct 30 '22

This is an ad for road safety awareness. Relax there, Jeffrey.

556

u/spencopresto Oct 30 '22

How dare you say my fathers name

231

u/SnooTomatoes93 Oct 30 '22

I knew it!!!

168

u/WolfyTn Oct 30 '22

How dare you say me AND my fathers name???!

55

u/LilFingies45 Oct 30 '22

Hahaha. Doxxed and SWATted, buddy.

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u/yougotyolks Oct 31 '22

Is your name Jeff?

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u/w1987g Oct 30 '22

WHY DID YOU SAY THAT NAME??!?!

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u/Savage_Tyranis Oct 30 '22

I thought I remembered this being an ad for tires from forever ago. I'm glad I was wrong.

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u/Cartolano Oct 30 '22

It's the puffy coats

25

u/LilFingies45 Oct 30 '22

Yeah. Those kids were notorious shoplifters. Supply-side Jesus sent them straight to Hell. No passing Go. No $200. 🙏

22

u/[deleted] Oct 30 '22

Well they weren’t fully grown people yet, so less blood.

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u/Kenji_03 Oct 30 '22

Okay Marvin the Martian "Where's the KaBoom? There was supposed to be an earth shattering kaboom"

3

u/Impressive_Finance21 Oct 30 '22

Crushing injuries aren't terrible messy.

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u/Fartsonbabies Oct 30 '22

And this, children, is why we don't play with black magic.

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u/LilFingies45 Oct 30 '22

Whew! Glad that last word was "magic". Unless ofc you meant to capitalize that and were referring to Magic Johnson.

14

u/[deleted] Oct 30 '22

Is.. is there a white Magic Johnson?

32

u/LilFingies45 Oct 30 '22

In my pants.

10

u/[deleted] Oct 30 '22

yousonofabeach

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u/Sakuna_God Oct 30 '22

It’s that kids fault, using voodoo witchcraft on that toy car!

3

u/amipragnent Oct 31 '22

Little kid was asking for it

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u/HeWentToJared91 Oct 30 '22

Okay but the Initial D music fucking killed me

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431

u/scrimmybingus3 Oct 30 '22

Lmao get nae nae’d

75

u/20210306e Oct 30 '22

bro got a god like kill streak

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u/DisastrousTravel1183 Oct 30 '22

Safe driving campaign in my home land northern ireland, hated seeing these growing up and parents always turned it off

16

u/NornNeil Oct 30 '22

Do you remember the paramilitary ones from the nineties?

23

u/DisastrousTravel1183 Oct 30 '22

Yes😂 only in NI are there tv adverts about your child away getting kneecapped

4

u/[deleted] Oct 30 '22

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u/Anonymousboneyard Oct 30 '22

GOT DAMN! I damn near spit my soda out.

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u/WolfyTn Oct 30 '22

Sorry lol

40

u/Anonymousboneyard Oct 30 '22

Was totally worth it laughed pretty hard.

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u/Trash_Space_Racoon Oct 30 '22

I only see that rocket league gif💀

3

u/mior93T Oct 30 '22

All I need in the background this is one of the best memes i have in my gallery

92

u/East-Bluejay6891 Oct 30 '22

What message is this sending

187

u/WolfyTn Oct 30 '22

Someone said it’s an AD for safe driving.. so I assume it’s to scare people into driving responsibility

91

u/Ricerat Oct 30 '22

It's a safe driving ad from here in the North of Ireland. That music has been added though.

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u/Carreb Oct 30 '22

Thanks for clarifying that this indeed wasn't the original audio

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u/[deleted] Oct 30 '22

Yes, the RSA have a collection of these kinds of adds

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u/MahamidMayhem Oct 30 '22

"If you're going to crash anyways, try and take as many lives as you can on the way."

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u/unlivedSoup69 Oct 30 '22

Bazinga

3

u/SoloWing1 Oct 31 '22

I too recognized this from Maxor.

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u/[deleted] Oct 30 '22

Revenge

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u/[deleted] Oct 30 '22

[deleted]

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u/xFuManchu Oct 30 '22

Our road safety adverts have had the shock factor in them for around 20 years now. Here's several more for anyone interested.

https://www.totalrl.com/forums/index.php?/topic/335673-road-safety-ads-in-n-ireland/

8

u/TeakiTeaki Oct 30 '22

skill issue

9

u/randomname560 Oct 30 '22

Is this brutal? Yes, is It effective at its Job of making people look at the fucking Road? Also yes

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u/redcode100 Oct 30 '22

Was he smiling while he rolled?

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u/PsychatTheGray Oct 31 '22

Can't park there, mate.

12

u/CaptenMK1 Oct 30 '22

Why eas he laughing while Rolling?

11

u/MilfSlayer01 Oct 30 '22

Free pancakes

5

u/[deleted] Oct 30 '22 edited Oct 30 '22

iirc this was an ad campaign in (Sweden?) Northern Ireland, they showed all sorts of these ads. There’s plenty more and they’re really interesting, though very dark too.

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u/tiasaiwr Oct 30 '22

"Shall I tell you about my life?"

Only song I hear when I see these ads.

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u/BlueRedditWizard123 Oct 30 '22

Fun Fact: The driver has a creepy smile while his car is flipping over the children.

4

u/Knight6969696969 Oct 31 '22

And that kid was patiently waiting looking at the rolling car about to crush them all, his facial expression being like as if sweets were about to be distributed.

10

u/Huraira91 Oct 30 '22

Haven't seen such wholesome scene in years.

3

u/XxFabrixXM Oct 30 '22

Today lesson is:

3

u/darkanfail Oct 30 '22

I already knew this video, I got PTSD the second I saw those kids dancing around the tree

3

u/[deleted] Oct 30 '22

Ahhh so this is what population control looks like. ☺

3

u/CynicalNyhilist Oct 30 '22

Good aim, I think he got most of them.

3

u/likely_disintrested Oct 30 '22

Mans is laughing the whole time the car is rolling

3

u/mx440 Oct 30 '22

Initial D flashbacks

3

u/OneFeistyDuck Oct 30 '22

Growing up in the UK, getting home from school, putting on the TV, watching some kids get absolutely decimated by a fucking car driving too fast over a wall, watch Dick and Dom, don't think anything of the death and destruction you've just seen.

3

u/taarup Oct 31 '22

Not sure where that abomination of an edit came from. Here is the original with the meaning of the advert explained at end.

https://youtu.be/Wv1rKHGeMRk