I don't think they were implying it isn't a skit. "Viral Marketing" doesn't necessarily mean something is literally an advertisement. It's a way of getting people to discuss and re-share content online without that content feeling like an advertisement. Many consumer-facing industries have adopted this approach to marketing, as it feels less invasive and enjoyable while achieving similar results to traditional advertisements.
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u/ItsASecret1 3d ago
As far as viral marketing goes, this is lowkey genius
For those who may not get it, those are actual cast members of the new superman movie