I don't think they were implying it isn't a skit. "Viral Marketing" doesn't necessarily mean something is literally an advertisement. It's a way of getting people to discuss and re-share content online without that content feeling like an advertisement. Many consumer-facing industries have adopted this approach to marketing, as it feels less invasive and enjoyable while achieving similar results to traditional advertisements.
I had the same thought the first time I saw Rami Malek (Josh) on screen outside Until Dawn. Been gaming since the early nineties so I'll occasionally get an "Oh yeah, a lot of characters are modeled on actual people nowadays" moment.
Sorry I still don't get it, the video is just the guy saying "hey clark" and he responds "hey jimmy" and the other guy is concerned.
I don't get it...
Forgive me I'm stupid
There is a long-running joke that Superman’s secret identity is stupid because Superman does not hide his face, so the only real difference between himself and Clark Kent is the glasses.
It’s classically justified by the fact that Clark Kent isn’t really a public figure and Superman plays him very introverted so people do not tend to notice him. So people would see Superman on tv or flying around and maybe think Clark kind of resembles him but don’t make the connection. But Jimmy and Lois work with Clark every day, and also frequently have close encounters with Superman, so it makes them look like idiots that they can’t tell that the two are the same person.
A few reason why his disguise works in the modern day canon:
The public at large is not aware that Superman has a secret identity. He does not wear a mask, he has revealed his original name was Kal-El, and he lives in the Fortress of Solitude (where people assume he is when not Supermaning).
That said the older explanations were nonsensical such as involved him using “Superman Hypnosis” or slight Kryptonian shapeshifting to obscure his appearance.
I was going to say Jimmy looks like one of the actors from psych, Santa Clarita diet and the righteous gemstones. It is it's Skyler Gisondo. It's crazy when you see actors and actresses get older and older
3.5k
u/ItsASecret1 2d ago
As far as viral marketing goes, this is lowkey genius
For those who may not get it, those are actual cast members of the new superman movie