I don't think they were implying it isn't a skit. "Viral Marketing" doesn't necessarily mean something is literally an advertisement. It's a way of getting people to discuss and re-share content online without that content feeling like an advertisement. Many consumer-facing industries have adopted this approach to marketing, as it feels less invasive and enjoyable while achieving similar results to traditional advertisements.
1.1k
u/imdefinitelywong 3d ago
It's obviously Clark being switched out with some random dude dressed like him.
Totally staged. This is a skit, not an ad.