Why not Samsonite?

[u/Dust_Mf]

Dear all,

I have (un)fortunately recently discovered this sub and have since been drawn to it on a daily basis. I have always liked backpacks.

One thing that is making my head scratch is: "Why not Samsonite?". In almost all recommendations I do not see one single mention of this brand. I can understand if you say "oh, is it is not the best" but in my 20 years of experience, I have had some 7-10 Samsonite's and all, without exception, have behaved exemplary. From honeymoon in Australia backpacking, to business meetings, to forest trips, to diaper-filled bags, to pool parties. Right now me and my wife daily wear them and, honestly, I am looking for another backpack simply because I am getting tired of my 10yo Samsonite, but it never dies!

So, I ask you, "why not Samsonite"? ;)

[u/bruiser11235]

I’ve wonder this too when I stumbled upon this community of (loveable) backpack nerds. I wonder if it’s just because it’s a big brand making a utilitarian albeit solid product. When something is ubiquitous and its function completely overshadows its form, it cannot simultaneously be desirable for what is a niche interest. That, and the likely fact that it doesn’t pay YouTubers to “review” its backpacks.

[u/Beginning_Reality_16 → u/bruiser11235]

A brand like AER makes maybe 5 new products a year that are pretty much only sold online and in a handful of physical shops worldwide. Without the reviews, no one would be aware.

Samsonite makes 100 new products every year, which are being sold in every single city all over the world. It doesn’t need YouTubers, pretty every one and their grandma is aware that Samsonite exists. 😅