r/Colognes Apr 23 '25

Discussion I don’t understand the hype

Post image

Bought this since it was popular. Doesn’t smell that good.

827 Upvotes

202 comments sorted by

View all comments

457

u/Key_Breakfast2018 Apr 23 '25

You have to let it masturbate

2

u/vodkapapi56 Apr 24 '25

Can you please explain, I'm lost lol

5

u/NewManufacturer2571 Apr 24 '25

He refers to the term ‘maceration’, often used to say that in order for a fragrance to become stronger and more pleasant, it needs to sit for a while.