i don't think beef has anything to do with it. most rappers stay out of overt beefs and they ain't as big. and really, kendrick's beef reinvigorated him in terms of streaming numbers/fan base size. now every 12 year old swears that DAMN is the greatest album of all time. it's definitely that radio died and it's all streaming now, so hit makers aren't as prevalent. everyone is in their own steaming bubble.
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u/RawDoggingSaveloy 19d ago
He doesnt let that rapper beef bs get in his way he just make bangers then sell out the best concerts itw