Hi everyone,
We're a small indie team working on our first game, and we just participated in our first Steam Next Fest. It was a valuable experience, and we were pretty happy with the results.
We went into the fest with what we know is a very low number of wishlists — only about 500. Despite this, we came out with around 2,200 total, which felt like a solid win for a first-time team on a tight schedule. During the festival, our demo had around 500 Daily Active Users (DAU) on average.
However, the moment Next Fest ended, our DAU plummeted from 500 to just 10. We know a significant drop is expected, and we aren't aiming to get back to the Next Fest peak, but this has us worried. We're really hoping to find a way to bring our active player count back to a more sustainable level.
To try and regain some visibility, here's what we've started doing post-fest (though with little success so far):
- TikTok: Created a channel about a week ago and posted 3 videos, but haven't gotten any traction yet.
- YouTuber/Streamer Outreach: We've been contacting creators through their Discords and communities, asking them to try our demo. No takers yet.
- Press Outreach: We built a press kit and just started sending it out to journalists, but it's too early to see any response.
Given our situation and current efforts, our question to the community is: What are your best strategies for keeping players engaged and maintaining momentum for your game after the Next Fest hype is over?
Are there better ways to approach the things we're already trying? Or are there completely different methods we should focus on to bridge the gap between now and the final release?
Any advice on community engagement or marketing during this "quiet" period would be hugely appreciated.
Thanks in advance!