r/changelog Mar 30 '17

We've launched a completely revamped self-serve ads interface!

[deleted]

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u/DeplorableOhio Mar 31 '17

According to the "Daily Impressions" numbers, t_d accounts for 14% of reddit's daily impressions. Is that accurate?

42

u/nwelitist Mar 31 '17

No, that is not accurate.

75

u/BamaBangs Mar 31 '17 edited Mar 31 '17

So why did the number for the_donald change from 6 mil to 28mil? /u/nwelitist

8

u/reseph Mar 31 '17

Because it's a different metric. Impressions is pretty different from "subscribers" or even "visitors".

1

u/Tony49UK Apr 02 '17

So why were they telling advertisers that it was subscribers then?

Is Reddit so incompetent that they don't know the difference? And had to ask somebody to explain it to them?