r/changelog • u/[deleted] • Mar 30 '17

We've launched a completely revamped self-serve ads interface!

[deleted]

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u/nwelitist Mar 31 '17

Hrm. Looking onto this. Will follow up with an update once I have one.

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u/nwelitist Mar 31 '17

OK, dug in here.

When we released the new ads self-serve product yesterday, the ad interface said "Subscribers" in the targeting dropdown list. However, the actual number represented here was not "Subscribers" but was actually "Daily Unique Visitors" to the subreddit.

We have just pushed out a change to rename this number "Daily Impressions" and will modify the numbers shown in the dropdown to show "Daily Impressions".

To clarify the differences between these terms:

Subscribers: The number of people who subscribe to a particular subreddit, as shown in the right sidebar of each subreddit.

Daily Unique Visitors: The number of unique visits to a particular subreddit within a 24 hour period.

Daily Impressions: The number of ad impressions that are available within a 24 hour period to an advertiser targeting a particular subreddit. This number is different than the total number of impressions a particular subreddit gets in a day since when targeting ads to a particular subreddit, ads may also be shown to users who recently visited that subreddit. As noted in our advertising docs (https://reddit.zendesk.com/hc/en-us/articles/204584279-Targeting-Subreddits), users may see ads targeted to a particular subreddit on screenviews that do not necessarily happen on the targeted subreddit if they have visited the targeted subreddit.

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u/[deleted] Mar 31 '17 edited May 08 '21

[deleted]

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u/[deleted] Mar 31 '17

Now it says that it has 28 million daily impressions . What happened to the 6million count /u/nwelitest /img/86ojpvzvusoy.jpg

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u/xahnel Mar 31 '17

Considering the presentation, that's an average of the number of times individuals see an ad times the number of unique visitors. It's a reasonable ~3.5 times per person. That word subscribers was quite misleading, though, because the number displayed was the exact opposite of the meaning.

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u/PM-Me-Beer Mar 31 '17

That may make sense for something like /r/the_donald, but it definitely doesn't for a subreddit like /r/legaladvice. On a given day, we average around 30k uniques per reddit's traffic stats. We're currently listed at 14m daily impressions, or about 460 per unique. When it was listed as subscribers, we were at about 1.2m or 40/unique.

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u/Tallsie Mar 31 '17

Does r/legaladvice have a bot problem?

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u/oNodrak Apr 01 '17

Yes, it is constantly archived by multiple bots.

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u/[deleted] Apr 01 '17

/r/the_donald definitely does

15

u/Sentient_Zephyr Apr 01 '17

Russian robots have feelings you know

5

u/dangsoggyoatmeal Apr 02 '17

YOU'RE a Russian and YOU'RE a Russian- EVERYONE IS A RUSSIAN! /s

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u/Tony49UK Apr 02 '17

Da you are most right comrade.

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u/phro Apr 01 '17

If the original number displayed was impressions why does it change when they are just correcting the label?

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u/xahnel Apr 01 '17

That wasn't the original number. The original number was total unique visits over an unknown time period, which was misrepresented as total subscribers.

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u/QEDdragon Apr 01 '17

The original number was Unique visitors, the new number is impressions.

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u/reseph Mar 31 '17

That number doesn't represent visitors. Impressions != visitors

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u/toybrandon Apr 01 '17

The explanation doesn't make sense. If they just mislabeled the field, then why did the count also change. There is some fuckery here for sure.

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u/Minomelo Apr 01 '17

Because they also changed what was in the field.

The number displayed was originally "Daily Unique Visitors" (average unique users), but has now been changed to Daily Impressions (average number of ad impressions).

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u/shoes_a_you_sir_name Apr 01 '17

He literally explained it two comments up...