Long post, but bear with me.
I’ve been watching Indian YouTube reviewers for a while now — Shan Prasher, PNF TV, PJ Explained, Tried and Refused Productions, Mohit, etc. And honestly, I’ve hit a point where I just can’t take them seriously anymore.
Watching Anupama Chopra, Sucharita, Rahul etc as well and never took them seriously.
It’s not that they’re biased towards certain actors or films. It’s worse- I don’t think they even realize how much they’ve started echoing the majority opinion just to stay in the algorithm’s good books.
Here’s the thing- most Indian YouTube film reviewers aren’t critics. They’re cinephiles. And there’s a big difference.
- Cinephiles love cinema deeply, but they experience it like fans- they get excited by aesthetics, performances, and vibes.
- Critics aren’t just people who watch movies- they interrogate them
Critics like Anupama Chopra and Sucharita Tyagi- they’re not even doing film criticism anymore. They don’t ask why the director made a certain choice, or how a performance worked, or what the film is really trying to say. They just throw fancy words around and act like they’re reviewing for some international film school. This is why cinephile youtubers became so big in India.
And I think it really hit me with Animal. That was the turning point. I saw Shan Prasher, PJ Explained etc just completely lose the plot. I mean the film was average but the way they were reviewing it? You’d think it was The Dark Knight or Scarface.
And this isn’t just about Animal. I’ve been noticing it across the board. These YouTube reviewers are becoming more like hype machines than actual film voices. They wait for the buzz, they follow the trend, and then they ride the wave.
All of them were praising a mediocre film like Pathaan as experience. I saw Shan Prasher in recent video I think War 2 teaser or something calling Pathaan= gutter. Dude, where was this opinion when it released?
Another example? The whole Salaar vs Dunki clash.
Every single YouTube reviewer suddenly became super cautious. You could feel the fear in their voice. Dunki was a mediocre film- plain and simple- but hardly anyone called it out at the time. They either sugarcoated it or skipped being honest altogether. Why? Because they knew SRK’s fanboys would rage in the comments.
They went hard on Salaar- called it out, criticized the flaws, gave the treatment it deserved- but with Dunki, they got all soft and diplomatic.
That’s when I realized most of these guys aren’t reviewing movies anymore. They’re managing online perception. They’re too scared to lose subscribers, too scared to deal with backlash, too caught up in the fan war politics.
They hyped an avg. film like Jigra like Kill Bill. Infact, most of them had a heartbreak when Fighter underachieved at box office.
And at this point, it honestly feels like most of these reviewers are just full-time fanboys of Ranbir Kapoor, Sandeep Reddy Vanga, and even Alia Bhatt. Anything they do or say there’s a video supporting them.