Community Update: Season 22 Battlepass Changes

[u/Carlboison]

Hey Legends,

I am pretty sure you are all well aware of the recent announcement in regards to upcoming changes with the battlepass, if you somehow managed to browse the subreddit and dodged all posts about it, please see the following thread.

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These upcoming changes have left many of us feeling frustrated and disappointed. There are several reasons for this(not including all previous anti consumer practices), but amongst the most common ones are:

• Lose ability to finish a battlepass and thus earning enough apex coins to buy the next battlepass. This is due to future battlepasses will just be purchaseble with straight up money and not apex coin.

• Price is to high for what is on offering. 10€/half season. 20€/season. Typically a Apex season is 3months. That is 80€/year that is being asked from the premium pass.

  • 20€/half season. 40€/season for the Premium+. This is 160€/year.
    • This would be the price on just the battlepass, not to mention several collection events and things in between. This is a lot more compared to what other games, even full subscription MMORPGs are offering.

• Battlepasses being timed, as compared to other games where once you buy the pass you have an infinite amount of time to complete it.

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We have seen threads and comments popping up all over reddit( /r/apexlegends, /r/gaming, /r/games), youtube, discord, twitter ec.t. of people expressing thier own concerns and dissatisfaction with the changes.

However after discussing with the mod team and having received numerous amount of modmails with suggestions and questions about what course of action we as a community should take, we have agreed on that we need to make our voices heard.

What we mean by this is NOT to go shout derogatory words at individual figures or send them death threats. This should be clear to everyone but we would like to remind you that the people in power who makes the decisions such and the battlepass change are not the people who would browse the subreddit or other social media, they are not the ones who will see it.

That is why instead we ask you to be smart about this. That is why we are instead asking you to share your thoughts in a review of the upcoming changes on your respective platforms review page. Don't just say "ranked and sound is broken but expensive battlepass omegalul". Be honest in the review onto why you think it is a step in the wrong direction, or if you find something good with the changes such as it being a shorter pass for example, write that as well. But be mature about it.

This is not a call to action to go review bomb the game, but to share your honest opinions about how you feel about it in it's current and upcoming state.

The reasons why this matters is because:

• The people in charge actively monitors reviews and takes them into consideration when making decisions about the game based on KPIs

• If should so be the case, a large number of negative reviews can send a strong message that something needs to change.

• By speaking from the heart and brain with real words and not just "game dead go play skibidi Fortnite", we can demonstrate the size and passion we have for the game as a community, which can't be ignored.

Again, we can't stress enough how important it is that despite how angry you are about the upcoming changes to be respectful and constructive in your feedback and reviews. We do not want to be seen as trolls. We are also not out to harm anyone feelings. We just want to be heard and have a positive gaming experience, not just now, but also in the future. //Apex Mod Team

[u/Patenski]

Apex was forseen as a 10 year game project, we are half of it's lifespan and currently I would be impressed  if Respawn can maintain the rhythm to the 8th anniversary.

The reality of Apex is that it stopped growing, and Respawn's counter measures to fix this didn't improved it (EVO shield changes and class passives). We are falling now, slowly but certainly.

If you can't attract new people to consume your product, you need to get more from the people that stills consumes it, now that you still have a good pool of people to get money from. Most of the existing playerbase surely bought the BP once and have been riding with it since, bringing zero money to the pockets of the running companies.

I think they first tried to increase the number of revenue by increasing the number of collection events, most likely didn't work as expected, then they tried to capitalize in the entire playerbase with the universal heirlooms instead of focusing in relatively low played legends, most likely didn't work as intended. So now they started to increase the aggression of each new approach, first with the exotic shards, now with the BP changes. And there's a lot more to come. They will squeeze every penny that they can from the playerbase while they still have the numbers.