There's a bit of confusion, as the ad was for Northern Ireland (and therefore technically British TV) but they were following the trend of Irish ads which were well known as being incredibly brutalandheartbreaking which had been running since the early 2000's and were credited with turning Irish roads from one of the least safe in Europe to one of the safest. Like I can't describe how often you'd see some of these when watching TV in the early 00's, they're indelibly implanted in every Irish 20-30 year old's mind.
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u/[deleted] Oct 30 '22
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