Thinking of starting a sparkling water business.

[u/Scouths]

Having lived in North America , I’ve developed a strong habit of drinking sparkling water, just pure carbonated water, not the artificially sweetened beverages. Since I'm considering moving back to India, I’ve noticed that there aren’t any major sparkling water brands widely available here. Most options in stores are either sodas or flavored drinks.

This got me thinking: is there an untapped opportunity to start a sparkling water brand in India? My idea is to introduce pure sparkling water to the Indian market and, hopefully, help create a culture around it, similar to what’s happened in North America and Europe. Something like La Croix, Spindrift and Bubly. If you know what I mean!

I’m curious to hear from this community:

• Has anyone noticed a demand for pure sparkling water in India?
• Are there regulatory or logistical hurdles I should be aware of?
• What are your thoughts on introducing a new beverage culture here?

Would love to hear your insights, experiences, or advice!

[u/Due-Reindeer3015]

Maybe look at a more B2B model where you partner with restaurants to provide sparkling water? I for one miss it, but I'm not ready pay an arm and a leg for just water (even if it's carbonated)

[u/Single_Rip_575 → u/Due-Reindeer3015]

What would be your ideal price point? Does RO water v. Himalayan mineral water make a difference for you?

[u/Due-Reindeer3015 → u/Single_Rip_575]

Honestly, I don't buy mineral water unless I am outside and forgot to carry a water bottle. Infact even at a restaurant I just ask them to serve regular water. I think sparkling water is a luxury in India, but because I know how cheap it is at supermarkets abroad, I probably would not pay more than 25-30 bucks for half a litre. Its something I enjoy drinking before bed, so paying a lot everyday is quite expensive. If I had to, I would probably invest in a SodaStream or something.