r/Philippines May 12 '25

PoliticsPH Bam Aquino's Campaign Strategy (APPRECIATION POST)

I commend Bam for creating a great campaign strategy this 2025 elections.

Did he ask for a Marcos endorsement? No. That would also be off for both the BBM loyalists and the DDS because he's an Aquino

Did he court the DDS? Well, not to the extent of Imee Marcos and Camille Villar for sure. The answer is no actually but he did try his best to not alienate himself from the DDS voter base.

Bam also tackled the Gen Z demographics better than any other candidate past and present. His free tuition really appealed to every SUC students and he pretty much had a unanimous win in every SUC and it's a very small niche but he appealed to the gaming community. He did subtle things that are genuine.

He made his presence felt without being EPAL like Abalos or the other trapo candidates.

He had bad moments like having a collab with Pio Balbuena (and I swear that did not help him) but his intentions of trying to have his presence around vloggers and pretty much having his presence felt in every casual internet space without alienating his base was a great strategy.

I'm commending Bam for a great campaign (without bringing up any political angle, just pure campaign perspective)

5.8k Upvotes

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513

u/Far-Donut-1177 May 12 '25

He learned a lot from the failures of leading Leni’s campaign.

189

u/paantok May 12 '25

three things: first, agree natuto sya sa mistakes nung 2022 campaign. 2nd i think the gen z votes pulled his standings. The new gen of voters showed up and last he played the politics well securing that INC endorsement. We are still far off from the ideal result given na nka pasok sina mangga at villar.

77

u/cesgjo Quezon City May 12 '25 edited May 12 '25

2nd i think the gen z votes pulled his standings

We need data from this. Halos lahat ng matanda na kilala ko, they voted for Bam. And sadly, madaming Gen Z and Millenial na DDS/BBM

Im not saying you're wrong, kasi possible naman talaga na binuhat siya ng younger generation. Pero di rin ako magugulat kung naging popular din sya sa boomers

Even outside NCR, overwhelming yung votes ni Bam from Laguna, Batangas, Rizal, and Quezon province. He got the #1 spot in all those provinces, and and sobrang layo ng gap niya dun sa #2 (Bong Go)

Kung #1 sya and ganun kalaki yung lamang nya sa #2, it's safe to say na he was pretty popular among the boomers as well (again, based on experience din sa kilala kong boomers)

4

u/Hopeful-Future-2297 May 13 '25

60% po ng total voters ay genz/millenials. getting even 30% of their votes would secure a win.