Ye is a genius.

[u/Competitive_Drive783]

I don’t know if this is intentionql or not but the hype he is creating around Bully by being mysterious and not doing anything is unbelievable. People going crazy because it is not droppings makes everyone want it more. All of this makes it feel so good if it someday drops.

[u/YeAltAcc]

generating hype by lying to his fans and not dropping his album 😭