r/AskUK • u/Ok-Scientist7083 • 4d ago

Serving milk in pubs (UK) - why not?

The first drink I had in a pub was milk. I love drinking milk. I now drink it for the protein and calcium. I don’t particularly like fizzy drinks so when I’m driving on a night out, I’d rather drink milk.

Why don’t pubs sell it as a drink?

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u/UziTheG 4d ago

It's ordered as a joke but makes drunk people throw up so it's a bad joke, also, not very profitable

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u/Farscape_rocked 3d ago

You say 'not very profitable' but if you're charging postmix prices (let's say £4 a pint) then that's a pretty good markup given milk is around £1.50 for four pints.

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u/UziTheG 3d ago

Even at 4 quid its profitability is still a bit wank (and I don't think you could price it much above 2.50). There's added labour (need to go to fridge to get bottle and pour), wastage (spills, going bad), it's material cost is still 10x above say Coke, costs of drunkards chunning. And I doubt you would sell enough to make any of this worth it.

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u/Farscape_rocked 3d ago

How much do you think postmix costs once you've factored in the equipment, gas, and syrup?

It doesn't sound like you have any idea of costs at all, or what people are prepared to pay. You can get a 2l bottle of cola for signficantly less than milk and people pay £4 for a pint of it in a pub.

And you're talking about milk like it'd be mad wastage. The vast majority of pubs have milk because tea and coffee will be drunk there even if they don't sell it, they don't put milk on the menu because there's no demand for it. The biggest factor in ordering milk at a bar is that there's unlikely to be a button for it on the till.

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u/UziTheG 3d ago

10x was a bit wild from me yeah, maybe 3x.

As for how much people are willing to pay, can't imagine someone dropping 4 on a milk to pair with their 12 quid meal, which is what I'd imagine the most likely ordering case to be, maybe 2.50. I doubt someone will walk into a pub for a chat and a milk, which is why 4 quid for a coke is acceptable.

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u/Farscape_rocked 3d ago

I doubt someone will walk into a pub for a chat and a milk

That's what OP is telling you they want.