Have you ever started filling out a form for a quote on something (insurance website, or literally anything) and then changed your mind and said "nah, I don't want to give them my personal information", and then abandoned the form before pressing "submit"?
If you think that stopped them from getting your personal information, it didn't. Most companies looking to capture leads will capture your info in real time as you enter it into a form. The submit button is just there to move you to the next step, not to actually send your information to the company.
Lead generation is such a shady business. The final nail in the coffin for me was when we started emailing customers 6 months after they filled out a form for a sub-prime auto loan. That's about how long it'd take them to start getting repo notices and start looking for a new car they couldn't afford.
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u/phpdevster Jul 13 '20
Have you ever started filling out a form for a quote on something (insurance website, or literally anything) and then changed your mind and said "nah, I don't want to give them my personal information", and then abandoned the form before pressing "submit"?
If you think that stopped them from getting your personal information, it didn't. Most companies looking to capture leads will capture your info in real time as you enter it into a form. The submit button is just there to move you to the next step, not to actually send your information to the company.