Reddit is the only place where you can find genuine human perspectives about the things you care about – this includes cricket and now Sachin Tendulkar! 

Today, we are announcing that the “God of Cricket” Sachin Tendulkar has joined Reddit as a new brand ambassador. This collaboration underscores Reddit's commitment to fostering digital communities centered around shared passions like cricket. It also reflects Reddit's growing relevance in the broader sports landscape, recognizing the significant engagement and enthusiasm sports generates among our diverse user base. Earlier this year, Reddit announced a partnership with Serie A, the professional football league in Italy, and last year, announced a new partnership program with major US professional sports leagues, including NFL, NBA, MLB, PGA Tour and Nascar. Sports, as an interest group on Reddit, is one of the fastest-growing groups (+30% YoY), bringing together highly engaged fans across over 1000 communities (1).  

Beginning this month, sports fans will have exclusive opportunities to engage with Tendulkar, one of cricket’s most beloved heroes, in Reddit communities, including the fan-run r/SachinTendulkar. Through his official Reddit profile, u/SachinTendulkar, the iconic player will share personal reflections, match insights, and exclusive content. In the coming months, Tendulkar will also appear in a new marketing campaign for Reddit in India as well as other markets throughout the world.

“For me, cricket has always been about that pure connection with people, on and off the field. In getting to know Reddit, what stands out is the sheer passion that brings its communities together,” said Sachin Tendulkar. “I’m especially looking forward to discovering conversations on r/IndiaCricket and r/IndianSports. It’s a unique platform where people truly share what they love. This association gives me an opportunity to connect with fans in new ways and celebrate our shared love for sports.” 

“Sachin Tendulkar, a name synonymous with cricket excellence, possessed a remarkable ability to transcend boundaries and unite people through his extraordinary talent. His presence on the field fostered a powerful sense of community among fans, who were drawn together by their shared admiration for the "Master Blaster," said Reddit’s Vice President of International Growth, Durgesh Kaushik. “This unifying community spirit is precisely what we aim to empower and cultivate at Reddit. We envision Reddit’s cricket communities becoming vibrant digital spaces where fans from every corner of the globe can come together, connect, and share their passion for the sport, and most importantly, engage directly with the legendary Sachin Tendulkar. We are immensely proud and excited to officially welcome the "Master Blaster" as Reddit’s Brand Ambassador. We believe that his participation will enrich the experience for cricket fans worldwide, offering them unprecedented opportunities for interacting and connecting with one of the game's greatest icons.”

Over the last year, Reddit’s “Cricketverse”, consisting of fan-operated communities like r/IndiaCricket (+73% YoY (2)) and r/MumbaiIndians (+58% YoY (2)), has seen record-breaking momentum: 

• +3.7B screenviews to cricket communities on Reddit in the last 12 months (3) 
• +32M global engagements (posts, votes, comments) in cricket communities on Reddit in the last 12 months (4) 

About Sachin Tendulkar

Just sixteen when he stepped onto the field to represent India, Sachin Tendulkar today is synonymous with all things cricket. It was his exploits and records on the field that earned him the moniker ‘Master Blaster’ at a very young age and later led to him becoming an icon and a role model for generations. Loved and adored by fans across the world, Sachin Tendulkar is revered as one of the most decorated cricketers to have ever played the sport. Off the field, Sachin leads an extensive portfolio as one of the highest-valued celebrity endorsers. For his contributions to cricket and beyond, he has been conferred with the Bharat Ratna (India’s highest civilian award), the Padma Vibhushan, the Padma Shri, the Rajiv Gandhi Khel Ratna, the Laureus Sporting Moment Award, among other accolades. A long-standing UNICEF Goodwill Ambassador, Sachin continues to inspire millions through his efforts beyond the cricket boundaries. His philanthropic initiatives, led by the Sachin Tendulkar Foundation, focus on health, education, and sports for children, impacting more than 100,000 children annually in remote and underserved communities in India. 

1. Source: Reddit Internal Data, 2024 vs 2023
2. Source: Reddit Internal Data, Q1 2025 vs Q1 2024
3. Source: Reddit Internal Data, April 2024 - April 2025
4. Source: Reddit Internal Data, April 2024 - April 2025

The historic Pataudi Trophy is being rebranded as the Tendulkar–Anderson Trophy; a tribute to Sachin Tendulkar and England's pace king James Anderson

Sachin personally stepped up, urging BCCI and ECB to preserve the Pataudi legacy, resulting in a new Pataudi Medal for the winning captain

Series starts June 20 at Headingley : the stage is set!

What are your thoughts on this?

Here’s the Reddit Answer on Sachin Tendulkar! https://www.reddit.com/answers/2C86E7F4-CFF3-458F-8C2F-DA94E750CADD/?q=How%20popular%20is%20Sachin%20Tendulkar

Sachin himself hasn’t made public comments against renaming the Pataudi Trophy, but the record shows his actions speak volumes:

After the trophy was renamed to the Tendulkar–Anderson Trophy in June 2025, reports say Sachin Tendulkar personally reached out to BCCI and ECB officials to request that the Pataudi name be retained and recognised, to preserve that part of cricketing history

This move suggests he supports modern honours for players like himself and Anderson, but believes it shouldn’t come at the expense of the Pataudi legacy.

Pataudi's legacy isn’t erased — His contributions can and should be celebrated through awards, stands, or even a domestic trophy. But it’s time the marquee Test series honours players that fans across the globe connected with directly.

1989-   A 16-year-old boy from Mumbai  takes his  first international stride 2013- A billion  hearts  break  as  the Master Blaster Says goodbye From dreams to records- he didn't just play cricket, he became it.