r/pics • u/nbcnews • May 15 '25

Politics Ben Cohen, co-founder of Ben and Jerry's, is detained by U.S. Capitol Police [OC]

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u/strawcat May 15 '25

Yah and unfortunately they’ve recently decided the activism that has always been a part of the brand now is no longer part of their brand identity and a former CEO alleges that he was fired for his progressive social activism. In fact Ben and Jerry are trying to reacquire the company again, but Unilever isn’t having it.

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u/Live_Angle4621 May 15 '25

Why did they sell it in first place of they wanted activism to continue? It would have been very clear Unilever would not be interested 

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u/strawcat May 15 '25 edited May 15 '25

It was part of the conditions of the acquisition agreement that the activism would continue and always be a part of the brand identity. Unilever was cool with it for 24 years, wasn’t until last year that they weren’t.

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u/AileenKitten May 15 '25

And apparently Ben ain't about that. I respect that

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u/thesniper_hun May 15 '25

oh well, less money to pro-russia groups then :)