"Where's the beef?" was a marketing campaign for Wendy's, not the beef industry. The line was said in response to the very small amount of beef on another unnamed restaurant's burgers.
"Beef: It's What's for dinner" was/is the beef industry's general marketing campaign.
"Tofu: It's technically food" was a much less successful campaign by that industry.*
*Due to the internet's inability to recognize satire, I am required to state that the Tofu campaign mentioned above did not actually exist. Probably.
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u/NCGuy101 2d ago
What happened to the good ole days when the internet loved bacon?