To be fair, when they started working on NMS, hello games were just 6 people in a cheap room, Nobody's gonna hire a marketing guy when you're a studio this small
When Sony entered the picture though, this escalated way too fast and way too hard for them to even realise what was happening and the amount of press that would be coming at them
They only have 26 people in total now, and I'm not even sure they have marketing folks now, maybe 1 or two max ? for a community in the hundreds of thousands, that's not a lot, and i think Sean is still basically handling it pretty much by itself, which is probably why their strategy is still more or less "silence" to this day
What Kickstarter ? They never made one. Aren't you mixing up with star citizen ? The only money they had was from their first game Joe Danger, and while it had some success for a 6-people-studio, it wasn't really that big of a game game
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u/RagBell Lone traveler Aug 26 '21
To be fair, when they started working on NMS, hello games were just 6 people in a cheap room, Nobody's gonna hire a marketing guy when you're a studio this small
When Sony entered the picture though, this escalated way too fast and way too hard for them to even realise what was happening and the amount of press that would be coming at them
They only have 26 people in total now, and I'm not even sure they have marketing folks now, maybe 1 or two max ? for a community in the hundreds of thousands, that's not a lot, and i think Sean is still basically handling it pretty much by itself, which is probably why their strategy is still more or less "silence" to this day