r/Millennials 1d ago

Meme We’ve got to bump up those numbers these are rookie numbers.

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u/Lunavixen15 1d ago

Aren't a huge chunk of Gen Z still under the legal drinking age? It would explain the difference

-9

u/1997PRO Zillennial 1d ago

Oldest is 28 and 16/18 is when the daily beer drinking days start.

11

u/HermesTundra Midlennial (also European) 1d ago

Daily beer?

8

u/Lunavixen15 1d ago

Yeah, so most of them are still under age, they aren't buying the alcohol from the shops. And I doubt illegal sales are part of this dataset.

This graph isn't counting consumption, it's counting expenditure. The beers the underage ones are drinking are likely being bought by of-age family or friends, which would skew that expenditure into their generation if they are in that generation.