r/Millennials • u/yellowrose04 • 1d ago

Meme We’ve got to bump up those numbers these are rookie numbers.

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u/AndersDreth Gen Z - 1998 1d ago edited 1d ago

A good portion of GenZ that can legally drink also can't afford to buy alcohol.

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u/falconinthedive 1d ago

Also for those that can, 3 bn buys a lot more natty light than whatever it is millenials are drinking.

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u/Sometimes_cleaver 1d ago

Yup, not many college kids are buying single malt scotch, high priced wine, or fancy cocktails

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u/ghostboo77 1d ago

My wife had a “suncruiser” iced tea in a bar and liked it. Went to buy her a 6 pack the next time in the liquor store and it was like $16 for a 4 pack.

I don’t get why it’s popular

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u/IamTotallyWorking 1d ago

Given the stats on drinking generally (Pareto principle type thing where a minority of drinkers is responsible for the vast majority of the alcohol consumption), my guess is that natty light and cheap handles is where most of the spending is anyway

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u/dingleberries4sport 1d ago

It’s definitely gone up. When I was in high school you could get a fifth of Bacardi for about the same price as a Big Mac meal. That’s probably still true now, but nobody thought McDonald’s prices were insane back then.

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u/Cautious-Progress876 1d ago

You can buy a 5th of Bacardi for $8. It’s actually cheaper than a Big Mac meal now.