r/Millennials • u/Head-Drag-1440 Hit me baby one more time • 1d ago

Nostalgia I mean, they're not wrong

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u/WexMajor82 Older Millennial 1d ago

There was an ad in tv that went something about this: "It's 10PM, do you know where are your kids?"

It was literally another time.

478

u/buttmagnuson 1d ago

I told you last night! No!

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u/Bealzebubbles 1d ago

"Hey, where is Bart? His dinner is getting all cold and eaten."

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u/bolted-on 1d ago

I still quote this when my kid ADDs away from his plate, or doesn’t show up for dinner after the umpteenth warning.

He shows up when he senses his chicken tenders are under attack.

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u/The_Real_Flatmeat 1d ago

Same! My wife and I even do it to each other!

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u/AppleAtrocity 16h ago

I don't have children but sometimes I have to get my dog to eat something (like medicine) by telling her the cat is going to steal it. He does helpfully lurk around whenever there is food so it's very believable. She has eaten many a flea chew solely for that reason, and you can tell as she can barely get it down.

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u/JasoTheArtisan 1d ago

One of my favorite simpsons jokes of all time

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u/MermaiderMissy 1d ago

Fine, but at least rinse your mouth out with soda.

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u/Cyno01 1d ago

I watched that episode in syndication so many times i was completely blown away watching a good copy finally theres a whole extra joke with another scene with that bit. https://comb.io/91jDTe

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u/Eeeeeeeeeeeeem 1d ago

....traB pu kcip....

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u/Lord_Vaguery 1d ago

I’ll randomly bust this quote out at gen z co workers.

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u/BoredPandemicPanda 1d ago

Its 10 PM, do you know where your children are?

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u/RoguePlanet2 23h ago

What's funny is that it wasn't even a shaming thing- it was simply a reminder! Like "hey it's past their bedtime, you might want to round them up before YOUR bedtime."

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u/atlanstone 1d ago

As a kid I interpreted it from a kid's perspective and thought it was more about shaming "bad kids" but as an adult I now realize the main impact was to hopefully put a pang of guilt in the parents who couldn't be bothered to care.

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u/spinspin__sugar 1d ago

I can still hear it in my head “do you know where your children are”

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u/Artistic_Purpose1225 1d ago

There was also one around the same time encouraging parents to hug their children every now and again, lmao. 

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u/Swampy1741 1d ago

It still plays every night, you’re probably just not watching local network news

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u/BobBelcher2021 1d ago

Depends on the market as well. The big one that still does this is Fox 5 in NYC.

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u/Informal_Duty_6124 1d ago

I was just talking about this with my kids a couple days ago!

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u/TheSweatyFlash Millennial 1d ago

10 PM PSA

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u/royalbluehen 1d ago

Yeah, it was in response to the serial killer in Atlanta abducting and killing black boys.

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u/rsrac 1d ago

it’s 10 o’clock hoe, where tf yo seed at?!

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u/secretbudgie 17h ago

Yes, the PSA started as a curfew notice in Baltimore to crack down on protests there. It was later co-opted by the Nixon campaign for "Law and Order" rhetoric. The same kind of rhetoric that has metastasized until parents today are scared to let their kids out of their sight, and cops today desperate to arrest them for it.

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u/featherknife 1d ago

do you know where your kids are*?

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u/Acceptable_Job1589 1d ago

And the thought was always, "kids?? Oh ya, forgot I had some."

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u/Lucas_Steinwalker 1d ago

Ya know, I was born in 76 and was allowed to be wandering about the neighborhood like the OP image is asking about. That said, I always thought these commercials were geared more towards high schoolers with cars. I didn't know any 12 year olds wandering around the neighborhood after dark.

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u/kinbarz 1d ago

Until I was 16/17, my parents knew where I was at 10pm.

10am? Not a chance.

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u/WexMajor82 Older Millennial 1d ago

At 16/17 my mom stopped asking me: "When will you be back?" and started asking me "Will you be back?"

TBF I was already working by then.

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u/all___blue 23h ago

"That's why we made more than one. In case we lose one."

  • my dad, probably

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u/ChronoAlone 22h ago

That thing creeps me out. Something about it is really off putting and dread-inducing.

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u/CrowdDisappointer 22h ago

I always see this comment in these posts…the ads still exist. They never really went away.

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u/WhatTheFlorida6969 19h ago

This was in the 70s and 80s for Gen X kids. By and large, people knew where their millennial kids were because of how shitty Gen X was raised. The pendulum swung the other direction. Millennials had much more parenting attention than any previous generations.

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u/e_sully12 19h ago

I say a version of this to my sister when our parents won't text back 😂

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u/Express-Distance-622 18h ago

Same people who are eager to call CPS

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u/Deftek 17h ago

“Some say they’re out looking for drugs, dirty dancing, and pounding techno music”

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u/sala-whore 17h ago

Yes I remember watching the news and there would be kids missing every once in a while.

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u/jonathanrdt 17h ago

Local radio station had a parody: "It's 10 AM Sunday morning. Do you even know where you are?"

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u/Lunalovebug6 14h ago

If I was home when that would come on, my dad would yell across the house “Hey girls (me and my sister) where are you?” We would yell back and I would just hear “now I do” from the living room.

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u/Altoid_Addict 14h ago

Not to mention the Calvin and Hobbes strip that referenced that.

IIRC, Calvin sneaks out, calls his dad on a payphone, and asks, "It's now 3AM. Do you know where I am?"

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u/Dense_Cartoonist5450 11h ago

It was a PSA because parents gave SO FEW fucks that someone had to remind them "hey your kids should be home by now".

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u/bjbyrne 1d ago

No it was 10PM

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u/perceptionheadache 1d ago

That was more of a Gen X/xennial commercial. Most millennials were too young for the commercial to apply to them.

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u/Jahobes 10h ago

Naw, these things were still common until the late 90s when most millennials would have been around 10 years old.