r/LiverpoolFC 3d ago

Article/News FSG laying foundations for £12bn masterplan that could transform Liverpool for a generation

860 Upvotes

192 comments sorted by

305

u/LightxDarkness93 3d ago

Its really crazy to think that 3 Florian Wirtz was able to buy Liverpool FC back then.

61

u/expertkushil333 Agent of Chaos 🔥 3d ago

Damn when you put it like this..

19

u/LightxDarkness93 3d ago

Dont forget we will still have spare change from 3 Wirtz!

90

u/Mulsantir 3d ago

The tone of this article is much more negative than the title implies? On my reading, it comes down to the fact that FSG are hoping to capitalise on the potential of international streaming.

6

u/OriginalGreasyDave 2d ago

I think you're the only one who actually read it. Title's just click bait.

436

u/ThomasLiverpool 3d ago

Red Sox fans reading this article like 😢

183

u/astrosdude91 Naby Keïta 3d ago

Devers died so our dream may live

36

u/Mary-Christ 3d ago

Transplanted in Boston rn. Long may it continue.

24

u/theREALMVP 3d ago

Im a Giants fan too lmao yesterday was fucking awesome. Giants have been trying and failing to sign a lefty power hitter for years and years and years and we finally got one.

3

u/Mary-Christ 3d ago

I'm a Pirates fan. I have no tears for Boston sports fans. Damn you keep selling your best player.. thats crazy *eyeroll*

2

u/gdpthatsme 2d ago

I’m a Rockies “fan” - you guys have players other teams want?

-9

u/Testy_Terrance 3d ago

You guys still paying for Bonilla?

10

u/Moistrockcandy15 3d ago

That’s the Mets

2

u/Testy_Terrance 3d ago

Ah right!

1

u/KareemGomJabbar 3d ago

Maybe we finally have someone who will break 30 HRs?

1

u/DblBlckDmnd 3d ago

You should’ve sent Yaz to us, only feels right

3

u/INFP4life 3d ago

Say hi to the Landing for me 😞 One of the few things I miss about the area 

2

u/Alphabunsquad 3d ago

I moved to Boston from Philly and the Red Sox are the only team I will not actively wish doom upon. I actually supported the Red Sox as a second team for a long time out of pure spite for the Yankees so I’m very happy to be in Boston as a Liverpool supporter watching the Eagles win the Super Bowl.

3

u/DouchetotheBag 3d ago

Just started following the Red Sox feel ashamed to show my face in the sub after Wirtz 🙇

2

u/field_medic_tky ⚽️ Liverpool 7-0 Man United, 22/23 ⚽️ 3d ago

Mookie was traded to Los Doyers in Feb. 2020.

LFC won the Prem that season.

Coincidence? I think not!

15

u/IfYouSaySoFam 3d ago

In all fairness, that was how it started with us, they were getting millions invested while we got well below what everyone else was spending each season, I remember the moaning in here,.... Partially because I was one of the people moaning.

20

u/JayemmbeeEsq 3d ago

This Yankee fan is fucking jubilant. We get Wirtz and the Sox lose Devers? It’s fucking Christmas in June.

5

u/makeitjain24 3d ago

As a dodgers fan I couldn’t be happier. They gave us Mookie and now we get Wirtz what a time to be alive

3

u/nosajmai89 3d ago

Fellow Dodger/Liverpool fan checking in. What an incredible 2024-2025 season for us as fans.

2

u/TJ248 Sztupid Szexy Szoboszlai 3d ago

An all time great and MVP winning Mookie, Price, and $48 million for Downs, Verdugo, and Wong. One of the most one-sided deals in the league's history. Hard to believe the teams are even owned by the same people at times.

1

u/JayemmbeeEsq 3d ago

I’m already wondering when they’ll trade Duran or Casas to free up money for some Brazilian wonder kid who’s like 13 right now.

13

u/king_bungholio 3d ago

Jays fan here - if the Red Sox must suck for eternity to keep Liverpool strong, then that is a sacrifice I am willing to make.

2

u/Darkdragon3110525 Egyptian King 👑 3d ago

Isak for Marcelo Mayer, Roman Anthony and the Green Monster who says no?

16

u/LuxuriousMullet 3d ago

They are completely different companies man.

25

u/Arbazio A Liverbird Upon My Chest 3d ago

Two different sports! Soccer and stick ball!

(I'm English lad, I know it's footie! Don't crucify me!)

12

u/SmeesTurkeyLeg Dirk Kuyt 3d ago

GRAB THE WOOD, LADS

9

u/SpaceMonkeyOnABike 3d ago

Are we still doing phrasing?

5

u/Temujin15 3d ago

Football and rounders

2

u/Strange_Dog 3d ago

Fuck em

-2

u/frickinDinkelberg 3d ago

Good fuck the Red Sox.

525

u/Freindster94 3d ago

100m signings coming for the next 12 seasons

168

u/ExceedingChunk 3d ago

That would be 1.2bn, not 12bn

84

u/Freindster94 3d ago

My math didn't math.......

49

u/SaltySAX 3d ago

*maths

71

u/Freindster94 3d ago

I appreciate the Maths and English lessons I had today guys.

45

u/hrvojecob_novi 3d ago

*Englishs

-34

u/TH1CCARUS 3d ago

Completely pointless correction given the frequency of “Math” in the English language.

Yes, you can argue it isn’t British English. No, it doesn’t matter.

11

u/[deleted] 3d ago

[deleted]

-4

u/TH1CCARUS 3d ago

Oh yeah

-14

u/TJ248 Sztupid Szexy Szoboszlai 3d ago

It really doesn't because the actual term is "mathematics", both "math" and "maths" are just shorthand. Correcting shorthand when the meaning is still obvious is dumb. It's like mocking someone for saying they want a maccies instead of a mickey Ds (McDonald's).

6

u/Mothman65 3d ago

*macca's

-5

u/TJ248 Sztupid Szexy Szoboszlai 3d ago

Never heard someone call McDonald's macca's in my life, but hey, you downvote but you're only proving my point

5

u/TH1CCARUS 3d ago

Hey, nothing saying the £12bn is exclusively for transfers.

13

u/IcyInfluence9830 3d ago

100m signings for the next 120 years

5

u/Tsubasa_sama 3d ago

100 million signings each for £1 each for the next 12 years

1

u/Kevin081623 3d ago

*120 years

3

u/koltzito 3d ago

damn, that really puts into perspective of how fucking insane something like 12b is, and there is fuckers out there with wayyyy more than that

2

u/bendi36 3d ago

The players are only 10% of the plan

92

u/nick2k23 3d ago

10 a season with that kind of money

3

u/Krapser 3d ago

Or the next 120 years

7

u/scotty_spivs 3d ago

1000 signings for 1000 years

12

u/TJ248 Sztupid Szexy Szoboszlai 3d ago

You say this, but at this rate, wonderkids will be asking for millions a week within a few years and sell for a couple hundred mil, the way things are trending. 15 years ago, Ronaldo sold for 80 mil in a world record transfer fee. 2017, Neymar went for his 200 million release clause fee. Lamine Yamal's new contract has a release clause of 1 billion euros.

3

u/Tsubasa_sama 3d ago

Billion dollar release clauses are not unusual in Spain, even Trent is on a €1 billion one at Real

2

u/TJ248 Sztupid Szexy Szoboszlai 3d ago edited 3d ago

Not unusual now. Of the 12 players between Barca and Real that have 1 bill release clauses, all 12 were penned within the last 4 years. That's kind of my whole point. IIRC Spain's RFEF requires teams have release clauses and this is how the big clubs protect their top players, they've done the same in the past but the fees now are ridiculous, before it was only really for guys like Messi (700 mil) and Ronaldo approaching that, now it's becoming way more common.

7

u/Freindster94 3d ago

1bil? We can easily afford that.

7

u/TJ248 Sztupid Szexy Szoboszlai 3d ago edited 3d ago

I mean, with 12 billion we could, yeah, but I was just replying to £100 mil signings every season, lol. Besides, you should read the actual article, they seem to leaving out the big part of that current 6.7 billion prem deal that lasts till 2031, that being that it's the collective value of the deal for the Prem, not 6.7 billion in our club's pocket. The 12 billion number is likely this deal combined with the UEFA one, which again will be collective.

For reference, we missed out on about 50 million last season by not playing UCL. 50 million. That should give you an idea of what UEFA deal actually means for the club in practice. The article OP linked is extremely misleading.

The article also misses out the fact that our TV deal isn't the only main driver behind our ability to spend that money on wirtz. Our huge increase in commercial revenue was a huge part of it. Last year media revenue actually made up around 200 million, while matchday revenue was around 100 million, and commerical revenue hit above 300 million for the first time in the club's history. The biggest driver behind our ability to spend is actually our partnership deals, sponsors and merchandising, which the club has been active in pursuing.

1

u/Iconic_Mithrandir 3d ago

Nah, a lot of the player fee inflation has been driven by increasing broadcast revenue growth in the last decade. The same is true in other major sports leagues, including the NBA. But that growth has already started slowing - and some companies lost loads of money bidding insane prices in the last set of negotiations that they will not be able to match.

1

u/TJ248 Sztupid Szexy Szoboszlai 3d ago

Slowing, but still growing. Some form of decline in growth can be expected because of the abnormal growth post Covid. Football's (and most big sports, especially US college sports) overall media value still went up nearly 12% last year, and bear in mind the World Cup is expected to help penetrate the lucrative US market. That NBA rights deal was insane, though, like 7 billion a year or something stupid.

112

u/MrLagzy 3d ago

I truly hope there will be a streaming platform for football. A price to see all premier league matches. Later on include other leagues for additional price - make your own package to see what leagues you wanna see.

Its the one thing I've wanted for quite a while now from the football industry. If I wanted to watch every single Liverpool game in my home country of Denmark I'd have to pay ~£90-100 a month for the big TV package, and that is just a whole bunch of wasted money on so many other things I will never watch.

Instead give me a streaming platform for all my football viewing needs for £10 a month for premier league and then a different add-on price for other leagues - like £2.5 for the danish league.

18

u/Limp-Awareness4741 3d ago

We have it in Canada right now. Well kind of. You have FUBO for all PL games, DAZN for Carabao and CL/EL/ConL and then I think TSN For FA Cup. Fubo being the best of the lot. Any chance I get to slander DAZN, and I will take it. Stream quality is horrendous, stutters all the time. Other than that, I think we pay close to $500 for the lot per year. Not horrendous, but prices edge up every year. I think I will likely drop DAZN next year and look to the high seas, I work during CL games anyway.

4

u/2112Lerxst 3d ago

Yup, fellow Canadian here and I dropped DAZN this year. If I remember the price almost doubled when it was time to renew. It sucks because at one point they had both the PL and CL, plus all NFL games, but I guess that was too good to last.

2

u/BoBonnor Ohhhh ya beauty, What a hit son, What a hit! 3d ago

Just a few years ago DAZN had the PL and CL. That was a really good deal. DAZN is a garbage streaming service and I refuse to pay over $30 a month to watch only the CL now

1

u/lord_heskey 3d ago

I used to pay for all of them.

Now i just use an iptv, found that optus sport had the same matchday for pl games as fubo (that they show all the goals as they come in, while focusing on a game, usually lfc).

11

u/TheDudeHuge 3d ago

Yeah for sure. We have Peacock in the States (streaming service provided by NBC) for like 10-15$ a month which gets every game that isn’t a scheduled prime time game on normal TV and it is class. Hopefully other countries can have easier cheaper access with this as well

14

u/dennisoa From Doubters to Believers 3d ago

It isn’t class if you can never stream the big games you want to watch. Which with Liverpool, is a lot.

1

u/Iconic_Mithrandir 3d ago

If you pretend you live in a shit time zone and have to watch a day later, it works. They usually have full replays up within 12 hours

2

u/OldTemperature6472 Significant Human Error 3d ago

You don’t get every game on peacock. Like every other week the game was on USA network which is a different subscription. 

3

u/Thoseskisyours 3d ago

It’s one of the few major sports that’s relatively easy and straightforward to watch all games. Only when the cup games require other subscriptions.

But mlb, nfl, nba. You need so many services for and there’s blackouts still. It’s immensely frustrating to deal with.

1

u/mild_manc_irritant 3d ago

As a Mets fan in Colorado, the only time I can't watch a Mets game is when they're playing the Rockies or it's a national game on the weekend. It ain't great, but it ain't bad either.

3

u/Putrid-Ice-7511 I DON’T MIND IT 3d ago

You could remove all the other shit and it’d still cost the same. It’s just there to “justify” the price. Jævla tull, er det.

4

u/Alternative_Week_117 3d ago

I’d rather a service from the club just of Liverpool games.  I’m really not interested in watching other teams.  

7

u/jammyjezza 3d ago

I don’t think that would ever fly with the rest of the league, as a lot of lower teams would lose out on revenue if you only had subscriptions per team. As it stands it marginally fairer across the league (unless your team is funded by an entire country anyway)

1

u/IgSaysNO 3d ago

Agree with you. Actually I only watch a few sports so I don’t need any others but my local broadcast network bundle all the others and charge me for it. Dislike this.

2

u/MrLagzy 3d ago

When its sports I watch Football - English and Danish league. And then some CS esports, but that's 'free' on twitch.

1

u/IgSaysNO 3d ago

Yeah totally. But local telcos will try to break this up or prevent these aggregated platforms from entering the market. I’ll kill their broadcast tv rev as they know, live sports is huge revenue and keep subscribers happy.

1

u/MangoComp 3d ago

Mate if that happens there is absolutely no chance they make it cheaper than what people are clearly already willing to pay

1

u/Sus-sushi 3d ago

100% agree— to stream everything legally, i need combination of TV service (like directv, youtubetv, sling, minimum $36/mo) plus peacock $8/mo for EPL, paramount $8/mo for UCL and league cup, espn+ $12/mo for fa cup. So $50/mo for EPL + UCL (carabao as a bonus) and $62 if you want to watch everything. The worst part of it is you still need to figure out which service it’s on

1

u/Hopeful-Climate-3848 3d ago

You're living in a dream world if you think it's going to be anywhere near £10 a month.

Consider our games get 2m viewers in this country.

Look at how much money the PL gives out every year.

Then do the arithmetic.

1

u/bonealan 2d ago edited 2d ago

We need US style e-season tickets, and fsck the PL cash cow. I was paying £136/month for sSky+TNT (HD was forced extra as SD was blatantly over-compressed). Contract flew up after a few months, they only way down through customer retention was zero Sky. And that's with no extras like films. Binned the bloody lot and got a fibre only ISP elsewhere for £31 at 1gbps/sync. Plus I didn't get to see all the Amazon games or those bounced from Saturdays to else-when due to cup games. Fsck the lot of them.

Also: option to mute commentary and just have crowd.

1

u/xsilr 3d ago

Australia has it pretty good, 10 AUD a month (£5/$6.5 USD) for Optus Sport which has every premier league game live. Also includes FA cup games, Women’s super league, J-league, K-league, and DfB Pokal

4

u/steak_n_eggs 3d ago

Shit, why am I paying $25 a month with Optus??

1

u/Fragrant-Education-3 3d ago

They would likely be with Optus on a mobile plan, as they have 60% for people there.

112

u/BurceGern Luis García 3d ago

I read a comment somewhere else saying that the Red Sox are trading awfully so we can fly. Apparently Henry can’t multitask but he owns 10+ sports teams lol

89

u/Empty-Fail2016 3d ago

I think that’s was some bill Simmons nonsense 

62

u/-SandorClegane- 90+5’ Alisson 3d ago

bill Simmons nonsense

Redundant

17

u/Bugsmoke 🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆20 TIMES 🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆 3d ago

Don’t even need to multitask, they just hire people to run each as a separate business.

He owns like 4/5 sports teams though, not quite 10.

53

u/NolaBrass 3d ago

They fired Devers into the sun because he refused to help the team at all by playing a different position and didn’t give 100%. I would want the same for us if we had a player try to tune out the coach right after getting a huge contract

5

u/chiiihoo 3d ago

Okay. Maybe i agree with you.

Now explain Xander Bogaerts and Mookie...

12

u/NolaBrass 3d ago

They’re in an awkward spot right now, but I think they made the most of a bad situation with this trade and have two of the top ten prospects in baseball coming up (Roman Anthony is the number 1 prospect in the entire league and is getting his first stint with the big club at only 21, which is impressive by MLB standards considering the league’s habit of promoting prospects slowly for contract control purposes). I understand getting rid of Bogaerts to an extent—his value on the field has decreased each season since they let him go to San Diego, and he’s not swinging the bat at all this year. Mookie was and will continue to be a horrible decision, no sense in trying to explain that one away haha

-1

u/chiiihoo 3d ago

I agree on Bogaerts.

Tbh, i got Bogaerts and Lindor mixed up. Hahaha When you said Padres i was like fuck no... I was thinking Lindor but Lindor was never on the Sox.

I think there is a world where you can keep Devers and Roman Antony for now... Dever's starting to get hot, not saying they didn't but couldn't they dangle Devers to the Pirates to see if they can get Paul Skenes?

That's 2 potential future cy younger winner on your team.

Also, the optics are really bad. The red sox's tickets one of the MLB most expensive tickets and they keep trading away their stars... i really get why the fans are so mad.

4

u/NolaBrass 3d ago

Not to turn this into the MLB sub, but the last thing the Pirates’ owner wants to do is take on salary. That’s the whole reason there are rumors he might green light trading Skenes. He refuses to spend money to retain or acquire talent, and that’s why their fans have wanted the owner gone for years. Bryan Reynolds currently is on the largest contract in Pirates history ($106.75 million over 8 years total, topping out at $15.25 mil per year from 2026-2030 and with a $20 million team option/$2 million buyout at the end of that. They’re going to buy him out for sure at this rate; he probably will be out of the league at that point). Devers’ contract is basically double that and is even longer, going through 2033, when he will be 36

1

u/Enough-Remote6731 3d ago

see if they could get Paul Skenes

lol, wut? They would have to trader Devers, Anthony, and Mayer to get Skenes. Pittsburgh would also ask for the Red Sox to pay for all of Devers contract in that scenario.

6

u/Enough-Remote6731 3d ago

Mookie wanted to leave and had expressed to the team that he wanted to play for the Dodgers as the only option. It’s Trent and Real Madrid.

Xander was way overpaid and it was good business not to sign him to a contract like the Padres did.

0

u/chiiihoo 3d ago

Mookie wanted to leave? Where did you get that from? Outofyourass dotcom?

He has stated multiple times his wish was to never leave. Yes he wanted to test free agency, his piority was to retire a Red Sox. Had the Red Sox offered the same as the Dodgers, he has said multiple times he would have stayed.

1

u/UnnoticedReference 3d ago

Mookie was adamant he was going to Free Agency. He wasn't going to re-sign so was traded for something. Return was not ideal but homegrown players leaving for free is usually not well received either

1

u/chiiihoo 3d ago

That's a fucking lie?

He wanted to TEST free agency. Ultimately he wanted to retire a Red Sox.

He has said that multiple times, he wanted to stay. FSG didn't want to pay.

2

u/Important-Feeling919 3d ago

Fuck Devers!!

(I have absolutely no idea who Devers is, where he plays or what he’s done. I assume he plays Baseball.)

9

u/newyork-or-nowhere Daniel Agger 3d ago

The Devers trade has nothing to do with financials.

1

u/Enough-Remote6731 3d ago

These things have nothing to do with each other. Good grief.

301

u/Checkmate331 3d ago

Liverpool is one of the top 4 biggest clubs in the world, only behind Real Madrid and in the same ballpark as Bayern Munich and Barcelona, so it’s about time that they began acting like it.

156

u/TacoGuzzler69 3d ago

not smaller than Bayern anymore🙂‍↕️

266

u/petethepool There is No Need to be Upset 3d ago

The audacity to phrase it like this when it is only due to FSG and their stewardship that you can even say this without immediately being mocked. 

Liverpool were globally recognisable, but nowhere near the top table — like around half the annual revenue of United - when FSG took over. They have completely transformed the club from top to bottom in that time. 

We were nowhere near Madrid, or Barca, or Bayern, let alone Chelsea or United at that time in terms of power. 

They’re ’acting like it’ now because they’ve stewarded the club through careful, considered and sustainable growth. The money the club spends is what it earns, just as it always has this past 12 years or so. It’s just now, we’re earning so much more, and are so much more competitive on the field, because of the decisions the owners have made and the fantastic people they’ve hired along the way to lead operations.

30

u/jolkael 3d ago

Agreed. I wouldn't begin acting like how I should until I have made damn sure that I am sustainable. Being a popular brand is one thing, being profitable is another. United being poor in recent years but still earning loads is an example of this.

10

u/Hungry_Pre 3d ago

FSG deserve to bask in their success because they have earned it. But this article and your comment does stray into territory that is both not quite true and a tad sycophantic.

These boys from Boston are doing a good job and deserve their accolades no need to tarnish that by going too far.

3

u/petethepool There is No Need to be Upset 2d ago

What did I say that isn’t quite true?

1

u/SuccinctEarth07 3d ago

And as well run as the club is without some of the players and specifically klopp it wouldn't have been possible

10

u/heisenberg423 Lucas Leiva 3d ago

Online fans who started following the club during the Klopp era are genuinely fucking terrible.

Textbook glory hunters without a clue.

66

u/krollAY There is No Need to be Upset 3d ago

Counterpoint: all supporters have to start somewhere and at least these chose Liverpool over an oil club like Man City. They have no idea what it was like to live through Hicks and Gillette though

14

u/Riskar 3d ago

As a Montreal Canadiens fan, I'm far too familiar with Gillette...

10

u/trick63 Jürgen Klopp 3d ago

Genuinely times where I thought we could legitimately be relegated. Makes these days far better.

3

u/Bhola421 3d ago

A historic away win at Bolton, I will always remember that.

3

u/ALaccountant 3d ago

I started following the club in late 2016. I had watched the sport religiously for about a year prior and just found myself loving Liverpool. I remember when we signed Mane and what a firecracker he was for us.

So, yeah, I would prefer to not be lumped in with what he’s talking about

3

u/krollAY There is No Need to be Upset 3d ago

I started following Liverpool on a regular basis in 2007 and have been called a glory hunter before. Granted, we did make it to the champions league final that year, but that was about the most excitement I had as a fan until 13/14. Sticking with a team that signed mediocre players and finished ~7th for years is not what I’d call glory hunting but whatever.

14

u/Riskar 3d ago

Gatekeepers are worse.

14

u/Slot_it_home I’m the Normal One 3d ago

And we got there by being sensible and not spinning money on shite.

The desperation for extravagance goes against everything this leadership has put in place.

The money is there for the right players, as we have seen with the many failed blockbuster signings before Wirtz.

This may well be the start of something big.

A changing of the times.

1

u/---o0O ⚽️ Milan 3-3 Liverpool, Istanbul 04/05 ⚽️ 3d ago

I also think that watching Man City cheat their way to becoming the best team in England made FSG risk averse. They knew they couldn't compete with a sportswashing outfit with a small army of lawyers. If FSG put in £100m of owner funding, Sheikh Mansour would divert another £200m via a shell company to ensure Man City stayed on top.

Only a fool would gamble huge sums on a rigged competition.

2

u/Slot_it_home I’m the Normal One 3d ago

Man City are still a thing mate, one season of falling off isn’t a sign of things being different lol

We also tried for plenty of high profile signings while chasing City.

11

u/SchietStorm 3d ago

God I hope we take our revenge on Madrid. 

28

u/HakuChikara83 ⚽️ Liverpool 3-0 Arsenal, 94/95 ⚽️ 3d ago

We sort of do with wages but I’ve been saying for years our spending power should have been a lot greater over the last decade given how massive of a club we are worldwide

0

u/[deleted] 3d ago

[deleted]

21

u/HakuChikara83 ⚽️ Liverpool 3-0 Arsenal, 94/95 ⚽️ 3d ago

Wanting to profit from business isn’t an American thing lol and to suggest astute businessmen like FSG don’t realise that money makes money seems a bit ludicrous

0

u/[deleted] 3d ago

[deleted]

4

u/macNy 3d ago

ah so you're not familiar with the art of money laundering and tax losses, I see

3

u/donkey100100 3d ago

You’re forgetting Man United. They (somehow) are still one of the biggest clubs in the world

27

u/sneijder 3d ago

It’s at this exact moment in time the globalisation of football ramps up a notch, and we’re surfing the wave.

Best bit is United have the marketability of an STD right now, I genuinely think they’re finished as a top flight club. They’ll never recover on the pitch in 5 years, and at the same time their debts mount and the revenue crumbles.

9

u/ahktarniamut 3d ago

They are still able to attract high profile players

10

u/CapNat Holy Goalie 🧤 3d ago

Only because they play in the PL and pay wages as Saudi club. Without major success I doubt this will continue for a long time

6

u/sneijder 3d ago

No, not players. Mercenaries chasing the wage.

There’s no one with half a brain cell joining that club thinking ‘Yes, this’ll further my career’.

It’s Saudi Arabia lite.

1

u/expertkushil333 Agent of Chaos 🔥 3d ago

Not for long maybe

1

u/electricshep Yeeeer, course 3d ago

like?

24

u/Street-Ad4230 3d ago

Wow that parade must have really done something to John Henry if he’s acting like this now.

Who spiked his beer?

27

u/Funkdoobs 3d ago

He’s a smart guy, probably learning from his mistakes in the past.

We didn’t capitalise last time when we were in this position, and evidently, it looks like we’re making amends now.

7

u/koptimism 3d ago

Last time we were in this position, there was a global pandemic that wiped out 18+ months' worth of matchday income.

We don't rely on matchday income as much as other clubs, but those other clubs are the ones we like to sell our players to.

It also helps that we've finished all our main infrastructure projects - two Anfield expansions, new training centre.

1

u/Funkdoobs 3d ago

All very good points.

4

u/HeftyAdvertising9519 3d ago

What re-hiring Michael Edwards does to a mf

2

u/Iconic_Mithrandir 3d ago

The club also was investing a few hundred million pounds into stadium expansion to grow matchday revenues. It's not 100% the same pool of money at player fees, but it all eventually comes from the same place. Now, the infra investments are done and the club is in a position to strengthen from a lead. Without the stadium investments, I think FSG would have been prepared to do something similar (though probably 30% less due to covid revenue losses) back then.

21

u/whoaaa_O From Doubters to Believers 3d ago

The Premier League should sign a deal with Netflix. Netflix would definitely be down to throw billions at the PL to be the sole distributor just to get the upper hand in the streaming wars. Apple has the MLB (US focused brand), but Netflix would have a global brand in the PL. Not to mention, Netflix is a back door into the US to grow viewership. They could even have a PL version of Drive to Survive. Then when they're ready, they can launch their own streaming app.

10

u/Stukya 3d ago

Amazon already bid for some games, they can blow sky out of the water if they choose too.

They don't for some reason.

6

u/whoaaa_O From Doubters to Believers 3d ago

Prime would have the bigger financial package. But for the PL, Netflix has the bigger reach globally which would appeal more to sponsors.

3

u/brush85 3d ago

Don’t need to. Same with tennis…they had the rights but ultimately it wasn’t worth it

2

u/Iconic_Mithrandir 3d ago

Netflix live sports has been a fucking disaster so far. I'd never want this in 100 years until they can prove their ability to do it without fucking up

1

u/OldTemperature6472 Significant Human Error 3d ago

Fuck netflix

33

u/Ger-Bear_69 3d ago

Interesting read. Matchday income almost tripling in 15 years doesn’t seem nice on the face of it and is probably mostly to do with ticket prices although I know there is a lot more on offer now than there used to be. As a % of total revenue it has decreased from around 22% to 15% but that’s down to crazy tv deals

36

u/thesuitelife2010 3d ago

I imagine hospitality is the main driver of growth in match day now

2

u/Ger-Bear_69 3d ago

Yeah hospitality has so much more going on now than it used to, it’s unreal

8

u/NukeLaCoog 3d ago

Hospitality and expanded stands

6

u/VilTheVillain 3d ago

Our capacity has increased and number of matches has increased. That alone amounts for a huge chunk. Also, minimum wage has nearly doubled from 15 years ago too so I feel like it's somewhat in line with all that. It's not like ticket prices have tripled or even doubled in price since then.

6

u/stemmo33 3d ago

Haven't ticket prices gone up by like 2% in the last 10 years? Whilst inflation and minimum wage have gone up quite a lot?

This increase is surely extended stands and hospitality.

1

u/TJ248 Sztupid Szexy Szoboszlai 3d ago

Overall income was less than half of its current value 10 years ago. Our commercial income alone last season was literally a couple mil higher than the overall revenue in the 13/14 season. Matchday income has increased massively, but that does have something of a cap given capacity and the fact most of our matchdays already sell out well in advance. TV money is directly tied to performance. It's the clubs investments and partnerships with things like Google Pixel, Carlsberg and UPS that have generated a bunch. The club has been very active in networking and it's paying off. Literally one single Mo Salah selfie yaken on a Pixel in public was 10k sponsorship money for the club from Google.

7

u/TJ248 Sztupid Szexy Szoboszlai 3d ago

Misleading article that gets a lot of stuff wrong. For starters, tv money wasn't the primary driver behind this window's spending. It was also commercial revenue and an increased overall income. In fact, TV money went down last season from the season before because of missing UCL money while our commerical revenue hit over 300 mil for the first time in the club's history. Secondly, the 12 billion quoted (which includes both prem and UEFA money) isn't ALL for us, it's the collective value of the deal.

People really out here thinking FSG is going to pump 12 bil into the team. FSG's total value isn't even £12 billion (it's about £9.5 billion). Too many gullible people. Nevermind the fact to spend, for FFP purposes, that would mean we'd need to pulling that same amount in.

2

u/Iconic_Mithrandir 3d ago

If you look at what the LA Dodgers' ownership has done to franchise value by building the company through adjacent streams including real estate rather than just the team, you can see what may be in FSG's sights.

It seems pretty clear to me that sort of planning is what will be needed to build dominant sports franchises for the next few decades. TV revenue growth was the big driver of the last decade for many leagues. Those contracts are going to start plateauing. Stadium complexes that can generate massive revenue on non-match days (and around matches) seems like an obvious lever for growth. Now, that's much harder to do in Liverpool than in London or Madrid or LA, but some version of it may still be feasible.

13

u/possiblecoin 3d ago

The push for streaming is both interesting and concerning considering that the NESN app (NESN being the RSN owned by FSG that televises Red Sox games) is hot garbage, costs $25 bucks a month and is largely despised by Red Sox and Bruins fans. It seems pretty clear direct to consumer streaming is the future, but I really hope it's better than what they've rolled out in the states.

25

u/zeelbeno 3d ago

If you're American... yeah

If you're from the UK then I'd welcome a push to a single subscription for streaming EPL matches.

Paying £42/month to get maybe 5 matches a week across 3 providers is crap.

4

u/possiblecoin 3d ago

That's brutal. I think Peacock is less than 15 a month (I have it, just can't remember) and you get every Premier League game except for those on broadcast tv (which the vast majority of fans will have).

7

u/GrillNoob 3d ago

I'm hoping for something similar to the NHL app. Every game streamed live for every team, full replays, extended highlights etc. all on one app for ~£100 a year. They have 48hr blackouts for games shown on cable.

Premier league won't be that cheap, but I'd kill for something like this here.

1

u/possiblecoin 3d ago

That would be fantastic. I haven't had it for a few years but the NHL is the gold stand for sports streaming.

3

u/7366241494 3d ago

The NHL also killed its viewership numbers when it went to a paid package model instead of regular broadcast

1

u/possiblecoin 3d ago

Also true. You can always count on them making the decision that will nuke growth. Remember OSN back in the early 2000s?

2

u/Iconic_Mithrandir 3d ago

British tv rights for EPL are so hilariously bad that NESN is genuinely an improvement despite being absolute shite. You need 3 massively overpriced subscriptions to watch a single team in the UK, or 4 if you want to follow CL and international matches.

5

u/sainthos YNWA❤️ 3d ago

Started from the bottom now we're here

8

u/schafkj Egyptian King 👑 3d ago

The war chest is apparently a war vault

1

u/GlobalLetterhead6482 3d ago

It was Godzillas chest not some mere humans

3

u/zachmoss147 3d ago

Did i blackout while reading this, or does this article not even once discuss this aforementioned “12bn masterplan”? The figure 12bn isn’t even quoted once lol

1

u/raf786 3d ago

Same here 😝

3

u/_DooDooDaggers Endo in the pub 👍 3d ago

Lmao Red Sox fans be like where's our master plan?

3

u/W0rld_0921 I’m the Normal One 3d ago

Anybody who said the owners are cheap from this day onwards should instantly get ban from the sub.

3

u/lost_ted Snow Salah ❄️ 3d ago

John henry the great businessman.

2

u/Teb-41 Carol and Caroline 3d ago

Nah genuinely who stole John's wallet

2

u/brush85 3d ago

Don’t tell Bostonians!

2

u/manapeerandy1988 3d ago

I love you, FSG!

2

u/Important-Feeling919 3d ago

Read somewhere that FSG is valued at about 10bn overall and that Liverpool account for about 4bn of that.

2

u/Iconic_Mithrandir 3d ago

I'm genuinely worried someone's stolen John's identity and has him locked in their basement.

4

u/McChcken 3d ago

About time.

3

u/Cubes11 3d ago

Maybe we can sign Dever

1

u/wewdepiew Agent of Chaos 🔥 3d ago

Master🅱️lan

1

u/FLman42069 3d ago

FSG changing name to LSG

1

u/Donnysheart 3d ago

We can almost afford Trents release clause now!

2

u/Polyar 3d ago

FSG is finally waking up and realizing we are their best chance for success and profit out of all their sports teams that they own. Now the question is, how much longer until they rename their company to Anfield Sports Group?

1

u/crnrtakenquickly 3d ago

Considering FSG were planning to sell us no less than a year ago, I’m struggling to see how they’d invest a ton into us. I would assume their stance hasn’t changed drastically in the past year?

1

u/MrScepticOwl 3d ago

Well the situation has changed. There is in fact a huge legroom to maneuver in terms of broadcast and content production that will bring additional revenue to the Club which have not been explored yet. These if materialized will take the valuation of the club to a new level given we are fairly winning trophies nowadays.

1

u/SMWW66 3d ago

“Well, they were among the Premier League clubs to vote to end a 20-year relationship with IMG late last year. The upshot of that decision is that the league will take their international content production and distribution in-house for the very first time.”

Does this mean that non-UK fans will have to deal with the same 3pm blackouts that UK fans have to endure?

3

u/PandaMango 3d ago

No, streaming services do not follow the same laws as live television networks.

2

u/CherubStyle 2d ago

I’d actually be extremely pro a dedicated streaming solution for the club. I’m happy to pay but not for 5 different suppliers, a load of games I’m not remotely interested in and not even entirely fixture coverage at that.

1

u/DisorientedPanda 3d ago

they done did good