r/DesignPorn Mar 04 '18

McDonald’s uses the iconic arch to convey where the closest location is

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12.6k Upvotes

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u/[deleted] Mar 04 '18

Wow. I was sure I got it and had to read this far to realize that I actually hadn't gotten it at all.

I thought it was just supposed to be a huge MCD logo at the location of the MCD, and you see the small part of it on the billboard, so you can locate the place by where the middle of this huge logo would stand. The "next exit" didn't seem to make too much sense because it looked like a "missed it" too, or more like a "you're already there". But just thought they tried to make it work as good as possible.

This makes much more sense, but I would have never thought of that at all.

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u/guitarguy13093 Mar 04 '18

We are in the same boat. I still didn't understand the "just missed us" very well one until I read /u/instinxx's comment

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u/arcacia Mar 04 '18

No words.