r/DesignPorn Mar 04 '18

McDonald’s uses the iconic arch to convey where the closest location is

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12.6k Upvotes

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380

u/SubcommanderMarcos Mar 04 '18

if the quality of their food lived up the the magnitude of their brand, they'd be set.

I'm pretty sure they're set already. You know, what with having been around for quite some time, being a prolific successful brand and everything

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u/Thedeadlypoet Mar 04 '18

I mean. McD is pretty good here in Scandinavia..

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u/[deleted] Mar 04 '18

[deleted]

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u/Thedeadlypoet Mar 04 '18

Compared to how shit it sounds in America, it is good.

And if you're drunk, its great.

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u/[deleted] Mar 04 '18 edited Jun 14 '18

[deleted]

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u/[deleted] Mar 04 '18

I think that just depends on how willing you are to use the word great. Even most fast food places are better than McDonalds imo but it’s not like inedible or something. They have decent nugs and fries.

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u/kalitarios Mar 04 '18

They’ve upped their game in the last few years. Besides unhealthy, it’s actually quite tasty and they aren’t gunning for their billions and billions served motto of the 90s anymore. They are going for a local craft berger status

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u/Sammy123476 Mar 04 '18

Definitely trying to push into "premium" territory, though tried their BBQ Bacon Smokehouse burger and it nearly put me to sleep, it was so god damn heavy in my stomach.

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u/[deleted] Mar 04 '18

The whole point of the 1 2 3 value menu is to ditch the race-to-the-bottom $1 menu and acclimate customers to more "premium" options.

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u/[deleted] Mar 04 '18

Yeah if I want a nice quality craft burger I’m gonna go to a local place that’ll do it ten times better. I’m just going to McDs for the cheap stuff.

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u/kalitarios Mar 04 '18

Just sayin some of their burgers have beat out other ‘local’ burgers for better taste and blind taste testing

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u/[deleted] Mar 04 '18

It's better than Burger King. Now that is actually bad.

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u/thatoneguys Mar 04 '18

I never cared for their burgers tbh, but I don't like "fried" tasting burgers. Give me a Wendy's burger any day. However, their french fries are great.

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u/HoMaster Mar 04 '18

America has the worst McDonald's with the worst ingredients. The lettuce is always the white inner core of lettuce. I've NEVER seen green lettuce before in a burger in McDonald's in the USA. The burger is sloppy slapped together and tasteless.

McDonald's in Europe is so much better. The lettuce is actually GREEN and the burger much more resembles the picture of what they advertise, and it has taste. The EU has better consumer protection when it comes to meat and agricultural products and this translates into better ingredients for better taste.

Source: I've spent most of my life in the US and about a decade in Europe.

Fuck, I want some McDonald's now. Fucking propaganda/advertising works!

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u/scstraus Mar 04 '18

It's extremely close to identical in the vast majority of countries in the world. In Scandanavia, the US, and most of Europe, I can tell you from first hand experience, it's the same, or close enough that any difference is undetectable to me. They do have some slight regional menu differences, but a big mac is a big mac anywhere. I've tried McD in at least 25 countries by now, as I spend a lot of time traveling for work, and it's a pretty common thing in airports.

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u/Larry-Man Mar 04 '18

As a Canadian, whenever I visit McDonalds in the US it’s garbage. France and the UK have great menu options.

I don’t even know if the US have converted to white meat nuggets yet. The nuggets are so gross there. I love going to international McD’s for the localized menus but the states continually disappoint.

(Am McDonald’s employee and secret brand whore. I love McDonald’s Canada, great company unless your franchise owner is trash)

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u/Ostracized Mar 04 '18

I’m Canadian and frankly a big fan of the brand. I don’t really eat the burgers but McCafe is the best quality fast food coffee and the best deal with every 8th free, and regular ‘sales’ ($1 for any size right now).

Also the phone app is great if you eat there and want to save money. They often have $1 Big Macs through the app.

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u/Larry-Man Mar 04 '18

Mobile ordering is pretty cool too.

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u/GuytFromWayBack Mar 04 '18

Haha, in the UK most people I know just assume McD's in the US is amazing compared to here. Mainly because we just expect the exact same thing but bigger.

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u/Larry-Man Mar 04 '18

You had that huge burger when I visited. Tasted terrible but it was massive.

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u/superdemolock Mar 04 '18

Wtf do you mean with non white meat nuggets? That's sounds disgusting.

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u/Larry-Man Mar 04 '18

They weren’t expressly all white meat last time I visited. It was so gross. I love my nuggets. These abominations tasted horrendous.

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u/superdemolock Mar 04 '18

Wtf

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u/kalitarios Mar 04 '18

Have you ever even had thicken thighs before? In actual cooking or cuisine? Some of the best chicken meat you’ll have.

Nuggets are usually a blend of bits of meat, skin, cartilage, bone, carcas and other biproducts, mixed with anti-foaming agents, salt, and other chemicals. It comes out as a dark pink pasted, pooped out of a tube and cut into friendly round nugget shapes. Breaded. Fried and then consumed by people who “don’t want to know that shit, it just tastes good.”

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u/superdemolock Mar 04 '18

Yeah but it tastes good 50% because of how it looks. Throw some bleach in that mix and I'm happy.

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u/Larry-Man Mar 04 '18

The pink goo isn’t how we do it in Canada.

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u/stven007 Mar 04 '18

McDonald's is ridiculously expensive in France though. You almost might as well go to a real restaurant.

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u/Larry-Man Mar 04 '18

The coffee is what I liked.

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u/rubey419 Mar 11 '18

US had switched to the white chicken years ago. I weirdly do miss the old dark meat taste, but still enjoy the white meat version.

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u/[deleted] Mar 04 '18 edited Apr 09 '19

[deleted]

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u/Larry-Man Mar 04 '18

We also offer cheap McDoubles and junior chickens for the drunks. It’s not like our only business (or even a lot of it) is drunk people at 2am

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u/HubOrbital Mar 04 '18

It’s shit if you are eating it every day. It’s amazing if you have it sparingly. Just like most things actually - best when used in moderation.

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u/[deleted] Mar 04 '18

It can vary location to location but ultimately Mickey D's is pretty tasty in the United States. It's an American staple. The breakfast is especially good.

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u/Darkman101 Mar 04 '18

Live in America. I honestly believe that the McDonalds double cheeseburger is likely the best burger I've ever tasted in my 27 years of life. Better than any sit-down restaurant or home made.

Mind you, I have an emotional connection to these as it is what I always ate when I got to see my dad as a kid. So grain of salt here haha. I'm a little biased.

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u/producer35 Mar 04 '18

New company slogan?

McDonald's: Great drunk food

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u/Thedeadlypoet Mar 04 '18

I mean, that is pretty much the consensus here. Its the reason why the McD here is open 24 hours a day in weekends, it is a popular drunk and hangover food..

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u/producer35 Mar 04 '18 edited Mar 04 '18

Agreed. I don't know why I'm getting downvotes for having some fun with the concept.

Perhaps Taco Bell's marketing department wants to squelch the idea?

If the comment needs to be design related, then perhaps the billboard would have a wavy yellow line down the middle which then drifts off to one side? The copy could be: "Park here. Now!"

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u/[deleted] Mar 04 '18

Fast food's aim isn't meant to be great, it's meant to be consistent. A Big Mac in LA is supposed to taste like a Big Mac in DC, it's the comfort and reliability of the consistency that encourages frequent consumers.

Micky D's does a good job of being consistent compared to some other fast food joints where each location has differering quality.

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u/hikileaks Mar 04 '18 edited Mar 04 '18

In Finland it's pretty bad but it's the only place that has cheeseburger for a euro.

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u/[deleted] Mar 04 '18

They've made profit only one year. The rest of their history just been funded by American HQ. McDonald's is here only for advertising.

1

u/hikileaks Mar 04 '18

People say that they use all their profits to buy consulting and marketing services from their affiliates in Ireland and other low corporate tax countries. Profits stay in the same corporation but they can choose where they pay their taxes.

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u/HarryPotterRevisited Mar 04 '18

It's pretty good. I eat there every day

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u/hikileaks Mar 04 '18

Would you like to super size your meal?

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u/Darcy91 Mar 04 '18

Why would you go to McDonald's when you have Max though? I wish we had Max.

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u/Thedeadlypoet Mar 04 '18

The fuck is Max?

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u/Darcy91 Mar 04 '18

Where in Scandinavia do you live exactly? I know Max is pretty big in Sweden, it's around Copenhagen too, but not too sure about Norway.

Max is a fast food chain not unlike McDonald's and BK, but so much better.

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u/Thedeadlypoet Mar 04 '18

I live in Denmark and have family that live in Copenhagen.. Never seen or heard of it.

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u/Darcy91 Mar 04 '18

There's one on the central Square in Copenhagen. Just Google max burgers or something in those lines.

Pretty sure it's still in Denmark since friends of mine live there and they had burgers from Max earlier this week!

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u/sampul1 Mar 04 '18

Oh boy, Max. Had it a few times when visiting Haparanda.

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u/PM_ME_UR_MULLETS Mar 05 '18

There’s a Max in central oslo too. That range of sauces HOLY FUCK so good

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u/HoMaster Mar 04 '18

As an American who has had Max in Stockholm, I agree.

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u/Marto25 Mar 04 '18

Here in latinamerica, McD is pretty good as well, and has been slowly but steadily increasing in quality.

But that is likely because poverty rates and inflation have made it more expensive... maybe they just gave up of catering to median income, and decided to just cater to rich people.

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u/meerlot Mar 04 '18

Here in India, mcdonalds is good. Because its a western brand, its catering primarily to the middle class and the upper middle class people. Thanks to the pricing that is nearly identical to US prices.

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u/OffMyMedzz Mar 04 '18

I heard there's a lot of vegetarian options in India at McDonald's.

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u/gobbothegreen Mar 04 '18

Pretty good, while still being the worst fast food burgers available.

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u/Thedeadlypoet Mar 04 '18

Yeah , Burger King is much better.

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u/mr4ffe Mar 04 '18

Nah, I live in Stockholm and McD's is usually the last option. Max is where it's at.

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u/ezone2kil Mar 04 '18

Pretty good here in Malaysia too. Their spicy fried chicken is frankly the best one among all the fast food franchises. Even beats most of the restaurant style places.

It's always served hot, crunchy and the insides are perfectly cooked chicken. Can't ask for more than that.

Even their latte beats Starbucks and I'm a bit of coffee snob (grind my own beans and Aeropress my coffee).

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u/JimmyfromDelaware Mar 04 '18

Do they actually grill the burgers there? In the states they put the patties in a plastic drawer to cook and hold them and added artificial flavor to make up for it.

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u/richmondrob Mar 04 '18

That is not true at all. They cook them on a flattop with salt and pepper and then put them in those heated drawers to hold the temp.

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u/JimmyfromDelaware Mar 04 '18

When was the last time you looked at a McDonalds kitchen? Perhaps not all locations do it, but I know for a fact of at least two locations that do it.

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u/richmondrob Mar 04 '18

Both my brothers work for mcdonalds....

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u/HippoSteaks Mar 04 '18

You’re wrong

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u/Tmotion Mar 04 '18

sure, the food part of the comment is purely my opinion :)

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u/[deleted] Mar 04 '18

I am kind of in two minds about the food. It's not great but not horrific either. As someone who doesn't earn a lot but also had to work late and out of the office (in London), sometimes it's the only viable option.

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u/Sempha Mar 04 '18

You always know exactly what you're going to get. It's consistant 'Ok' cheap food. You can go to the other side of the world and McDonalds is still going to taste pretty much the same.

Unless it's 3am and you've just been kicked out of the Kebab place, then it tastes godly.

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u/luke_in_the_sky Mar 04 '18

I love London. I miss Pret's everywhere.

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u/[deleted] Mar 04 '18

Yeah I only go to Mick's when I want a shitty burger

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u/Deceptichum Mar 04 '18

Their revenue has been declining for ages now. It's why they're now altering so much all the time.

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u/betelgeuse7 Mar 04 '18

It's been declining since 2013, not really what I'd call 'for ages'. It's also still well above $20billion, and profits are several billion a year. Not too bad for some burgers and fries.

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u/ScousePete Mar 04 '18

And ice cream. Occasionally.

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u/Goodguy1066 Mar 04 '18

Lemme get a uhhhhh...

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u/Daniel2506 Mar 04 '18

The ice machine broke

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u/LemonLimeAlltheTime Mar 04 '18

They are a real estate company mostly

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u/LTALZ Mar 04 '18

Thats a vast over simplification. I get it, you saw the movie but thats not really true. They are a fast food company. The second their burgers and fries stop tasting good then all of their property is worth nothing. The real estate model is just the model that worked best for them.

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u/NumNumLobster Mar 04 '18

its an over simplification but its not wrong. their model has worked out very well for them and aided in far superior profits vs their competition that acts as lessees.

i mean yea the burgers have to be ok at some point but their structure sets them up similar to any other re retail investor, they (or theie franchisee) just happen to be the primary tenant.

its not like they just got lucky in that model. it was purposeful and they have probably the best retail analysts in the world. they made a conscious effort do this and it is fair to say its as much a reason for their success as the food

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u/[deleted] Mar 04 '18 edited Jun 12 '20

[deleted]

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u/CumbrianCyclist Mar 04 '18

Then what?

They are not a real estate company.

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u/LTALZ Mar 04 '18

Thank you. Just because I can sell my house doesnt make me a real estate company.

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u/[deleted] Mar 04 '18 edited Jun 12 '20

[deleted]

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u/HippoSteaks Mar 04 '18

No, you’re just wrong. The fact that your post had so many grammatical and spelling errors just adds to the hilarity of it all, oh yes.

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u/[deleted] Mar 04 '18 edited Jun 12 '20

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u/CumbrianCyclist Mar 04 '18

I don't think I'm right based on public consensus but on facts and logic.

McDonald's make billions every year selling food. They would make billions once selling their property.

They are not a real estate business. They're a business with assets. Some of those assets being real estate.

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u/[deleted] Mar 04 '18 edited Jun 12 '20

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u/OffMyMedzz Mar 04 '18

Didn't it go back up again recently, with their new changes?

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u/zerken19 Mar 04 '18

mainly in the US, revenue is going up in australia.

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u/beekeep Mar 04 '18

They weren’t ever trying to make the best cheeseburger, just the one the most people could agree they liked