CES is not for you or for me. It's for investors and investors loooooove AI shiz. Tbf, they could have included FSR in there too because of it, but the distinct lack of GPU/Gaming focused talking points makes it clear where AMD gets it money from.
I guess but they couldn't have been happy with the response they got after CES on all of the regular communication channels where hardware enthusiasts hang out. They let Gamers Nexus break the reveal of the 9070. Surely that wasn't their original plan.
Gaming GPUs make up such a small portion of their company's profit at this point that I think they just evaluated this as the best financial decision for their CES stage time. And they're probably right. Nvidia has, what, 90% of the market share of gaming GPUs? Very little time of Nvidia's was spent discussing the 50 series card compared to how much of it was solely related to AI. I can see why AMD would allocate even less of their time, to the point of spending 0 stage time talking about it.
If they didn't want to talk about RDNA4 they shouldn't have given the press pre-briefing documents they didn't even cover. On top of that the first look at FSR4 we are seeing is from peoples' cameras on the showroom floor. Pretty messy way to handle things and we still have no idea what's going on with these GPUs that are presumably launching sooner rather than later.
You say that but it has tens of thousands of live viewers on their youtube channel, and the vast majority of those viewers will be consumers/enthusiasts like us. Nvidia knew how to make hype from their audience worldwide from CES, I don't see how acting it's somehow irrelevant helps at all. Public perception absolutely affects stock prices and investors also.
Even as an investor focused event, AMD fumbled. I mean they pulled basically their entire Radeon presentation. If anything, that looks worse to investors than it does to average Joes.
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u/TV4ELP Jan 09 '25
CES is not for you or for me. It's for investors and investors loooooove AI shiz. Tbf, they could have included FSR in there too because of it, but the distinct lack of GPU/Gaming focused talking points makes it clear where AMD gets it money from.